Wear The Dress, You're The Occasion!
Welcome to Always & Forever, the premier destination for bridal, homecoming, prom and formalwear in western Arkansas and eastern Oklahoma! We proudly offer an extensive collection of top designer brands, including Sherri Hill, Amarra, Ellie Wilde and so many more. Whether you're shopping for your dream wedding gown or a show-stopping homecoming dress, our in-store experience is unmatched. Each customer is paired with a dedicated personal stylist to guide them through our expansive selection, ensuring a personalized, stress-free shopping experience. Our spacious fitting rooms provide comfort, while our expert team delivers the highest level of customer service. At Always & Forever, we're committed to helping you find the perfect dress for any special occasion. Discover why we're the best in bridal and formalwear, and let us make your dream day unforgettable. Visit us today!
No Hoco Appt? No Problem!
Appointments for homecoming or formalwear dress shopping are NOT required at Always & Forever. Walk-ins are ALWAYS welcome! Walk in anytime we're open and we'll get you in a fitting room with a stylist to find THE ONE ASAP!
Want less wait time? You can always book your homecoming appointment in advance on our "Book An Appointment" at the link below or by calling 479-646-1997 anytime we're open. Either way, we'll make sure you're best dressed at Homecoming 2025!
NO PRESSURE!!!!! I literally found my dress and purchased it within 45mins!!!!!! My stylist Lexie understood the assignment!!!!!! Literally the prettiest most AMAZING DRESS I have ever owned or purchased!!!!!! Thank you LEXIE AND ALWAYS AND FOREVER!
We had a wonderful experience at Always & Forever! Brooklyn helped us find the perfect HOCO dress for my daughter. She took her time & gave great suggestions and feedback! The customer service was AMAZING! Go book your appointment today!
I had the best experience with Always and Forever Bridal! Everyone there is so sweet and made me feel so comfortable! Thank you Brynn for helping me pick out the dress of my dreams!!
We always have the best experience at Always and Forever. My daughter has purchased every formal dress she has worn from them. Everyone is always so kind, welcoming, uplifting, and helpful! Every stylist she has had has been amazing, including today’s stylist, Lexie…she was super sweet! She was training a new stylist and she was amazing as well! Brynn, Autumn, and Stacey are the best, they are always so kind and make my daughter feel so special and beautiful!
I had an amazing experience at Always & Forever! Brynn was incredibly helpful during my appointment, and Jenny made my pick-up appointment seamless. The staff's attention to detail and warm hospitality made my wedding dress shopping unforgettable. Highly recommend!
Always and Forever does an amazing job in finding your dream dress. They provide so many different colors and styles. They truly care about the client and the little details!!
"I’m so happy to say I found my dream dress at Always and Forever Lexie helped me and was always there for me I was so thankful for her. Everybody was so kind and kept complimenting on my dress and was just the kindest sweetest people. Thank you for a lovely experience!"
Autumn made my daughter's shopping experience a fun one! She took the time to help her find the perfect dress.
I had the most AMAZING experience at my appointment! Makayla took such great care of me and made my dreams come true! I’ve never put a wedding dress on before so it was truly a magical experience and moment to share with some of my closest people.
Stay Connected On Social!
To keep up with new arrivals, special events & promos, and all the tips & tricks for finding your perfect dress, follow us on our Instagram accounts!
Formalwear: @alwaysforevergirl | Bridal: @alwaysforeverbride
