Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Our Favorite Fall Wedding Dress Trends

Stacey Riggs

Hey Always & Forever Girls!

Fall has quickly become a favorite time of year for brides to get married, and we are so for it! Perfectly cool breezes, leaves changing, beautiful sunsets- who wouldn’t want a part of that?

We’ve gathered some of our most breathtaking wedding dresses that would be perfect for your autumn wedding. Some of our favorite trends for fall include flowing A-line silhouettes, show stopping lace, dainty necklines, and open back details.

This enchanting Mori Lee A-Line has absolutely swept us off our feet! These full lace sleeves and open keyhole back make a stunning pair, and we can’t get enough of this feminine V-cut neckline. With just enough whimsical shimmering details throughout the bodice, this wedding dress just might check all of your dream dress boxes!

If you’re looking for the most fall ready lace, then look no further! Essense has taken a modern spin on this vintage inspired lace. By combining matte cotton and French lace, this wedding dress sports a stunning and unique linear design. Layering up various lace textures creates depth and detail that takes the organic texture one step further! This sexy sweetheart neckline pairs perfectly with a full but relaxed A-line silhouette! What’s not to love?

Are you looking for a more classically romantic wedding dress? This sleeved Essense of Australia number is just begging you to try her on! Lace details begin at the shoulders of the sleeves, and gather around the wrists, featuring pearl button details. The bodice features a classic sweetheart neckline and fully open keyhole back, with dainty lace that falls through the full, structured A-line skirt. If you’re after a skirt that is fit for a princess, this tulle and royal organza dream is exactly what you need.

Are you still loving the minimalist wedding dress trend? Because we certainly are! This Allure crepe, high necked sheath dress features unique and modern details that set it aside from the rest! A continuous crystal belt layers delicately over the open back of this slim fit silhouette. A small row of satin covered buttons make a darling accent on the back, followed by just enough train to make a statement. We think this is a stunning example of how less can definitely be more.

This relaxed A-line highlights your figure with its delicate banded waistline. Halter styled straps and a full keyhole back create a flattering bodice that is just as comfortable as it is breathtaking. Featuring a deep V-neckline with a scalloped lace detail, this gorgeous dress is the whole package! We absolutely love the cotton floral lace that comes together with French tulle in this elegantly boho wedding dress.

What do you think about these fall wedding dress trends? Let us know what your favorite one is!

Are you interested in trying any of these dresses on? Make an appointment with one of our professionally trained bridal consultants by calling 479-646-1997 or requesting an appointment online by clicking here.

XO, Always & Forever

Our Hours:

Monday 10:00-6:00

Tuesday 12:00-6:00

Wednesday 12:00-6:00

Thursday 12:00-6:00

Friday 10:00-6:00

Saturday 9:00-5:00

Follow us on Instagram for our newest arrivals and special promotions at the shop! @alwaysforevergirl #alwaysforeverbride

Our Plus Size Brides

Stacey Riggs

Hey Always & Forever Girls!

As you know, it is our mission to help our brides feel confident and beautiful on their journey to finding the dress of their dreams. We want the shopping experience to be fun and relaxing, so our brides can fully enjoy this exciting time in their lives!

At Always & Forever we make it a priority to carry plus size wedding dresses that are not just made to fit, but made with a plus size bride’s body in mind. This means a wedding dress that is most flattering and comfortable for each bride's unique body type, without sacrificing the trendy, gorgeous details and silhouettes that brides love. We carry dresses that celebrate and accentuate your beautiful curves, not cover them up!

So often, plus size brides feel like they have to sacrifice the wedding dress of their dreams because of shops not carrying styles and designers in their size. We pride our shop in carrying something for everybody, rather it be a sexy curve hugging mermaid dress, or breathtaking tiered ballgown! At Always & Forever women can get a dress that is as unique and stunning as the bride wearing it. We've hand selected dresses are made for you, not just made to fit you. 

Check out the pictures below to see some of the Essense of Australia and Stella York plus size wedding dresses that you can come and try on today!

Are any of these wedding dresses calling your name? Schedule an appointment with one of our knowledgable bridal consultants to try some gorgeous dresses on! Call our shop at 479-646-1997 to schedule your appointment, or request an appointment online here!

We cannot wait to help you find the dress of your dreams!

XO, Always & Forever

Monday - Friday  10AM - 6PM
Saturday  9AM - 5PM
Sunday Closed

Follow us on Instagram for new arrivals, sales, and our Real Bride pictures! @AlwaysForeverGirl

Always & Forever's 2018 National Bridal Sale Event

Stacey Riggs

Hey Always & Forever Girls!

Do you know what time it is? It’s time to save money and get the wedding dress of your dreams! Join us on July 21st from 9:00-1:00 for the first day of our 2018 National Bridal Sale! This once a year mega-sale is the place brides need to be to score the best deals of the year! 1000’s of stores are participating in this Black Friday of the wedding world and we are here to give you the most incredible deals of the area!

We’ve marked down over 150 stunning dresses, from 50% to 90% off! How does $500 and under sound?! Our sale will have dress sizes 0-28, which means there will be great deals for everybody! We believe that every bride should be able to get the dress of her dreams, no matter what the budget!

Not only will we have some incredible deals on wedding dresses, but you can save big on shoes, belts, veils, and hair accessories as well! There's nowhere else you will be able to find everything you need for your special day, at such incredible prices! We’re talking the best deals of your life for the best day of your life!

For the most fabulous and stress-free shopping experience we recommend leaving the strollers, babies, and kids at home, as well as limiting the number of people you bring to shop with because it’s going to be crowded! 

Our regular priced showroom will be closed and there will be no bridal appointments being taken on the 21st. To view our regular priced showroom from the 23rd-28th we ask that you make an appointment by calling us, or making one online here. There will be no layaway available for National Bridal Sale dresses.

Mark your calendar for July 21st - 28th so you don't miss out on this week long sale!

We cannot wait to see you and help you find the dress of your dreams! 

XO, Always & Forever

National Bridal Sale Week Store Hours

Monday- 10:00-6:00

Tuesday- 10:00-6:00

Wednesday- Closed

Thursday- 10:00-6:00

Friday- 10:00-6:00

Saturday- 9:00-1:00

Stay in the loop on all things bridal by following us on Instagram! @AlwaysForeverGirl

A Royal Occasion: Meghan Markle Inspired Wedding Looks

Stacey Riggs

Hey Always & Forever Girls!

Are ya'll still swooning over the royal wedding? Because we sure are! From the floral archway, to the final carriage ride, every detail of the day was perfection. 

If you're like us then you were absolutely starstruck by Meghan Markle's wedding dress! This Givenchy designed simplistic sleeved dress took our breath away! Meghan looked remarkably classy and feminine in a bateau neckline and clean, simple train. Her lace lined cathedral veil was paired with THE Queen's tiara that she lent to Meghan on her wedding day. Swoon. 

We've gathered up some of our favorite dresses that embrace the top trends of the royal occasion! No matter which way you style it, Meghan proved effortlessly that simplistic is always stunning.

If you're dreaming of a classically feminine wedding dress, then look no further! Allure truly delivers with a flattering Mikado silk A-line silhouette. This elegant dress has a satin finish and button details down the back of the bodice, creating a timeless dress that is fit for a queen. To really step up this regal look, add a dainty tiara on your big day!

Essense of Australia checks off some royal style points with a graceful Mikado silk dress featuring dreamy off the shoulder straps. A deep sweetheart neckline and form fitting silhouette add a dash of vintage glamour to this classic look. This dress stays true to the simplistic image that Meghan embraced on her wedding day, while adding a little extra sass! To really channel that traditionally royal look, try adding a lace cathedral veil!

Do you live for lace but are still wanting to steal some of the Duchess's elegant wedding day look? This Mori Lee dress takes glam up to the next level with an illusion back and lacey layered train. This dress adds some extra show stopping detail with lace sleeves and a beautiful bateau neckline, yet still embraces Meghan's original look! 

This Mori Lee wedding dress is the definition of simplistically chic! This A-line Marcella satin gown features a stunning high neckline, and a modern square-cut low back. If you're feeling a little extra drama, check out this dress's detachable train with crystal details and full buttons lined all the way down to the hemline. This dress is absolutely fit for a queen! 

Sherri Hill is absolutely nailing Meghan's look with this form fitting, full sleeved dress. Pull out all the stops with this playful off the shoulder neckline, and white hot silhouette. Wearing a dress this gorgeous will make you feel just like a princess. Just one more example that less can absolutely mean more! 

Which one of these Duchess of Sussex inspired looks is capturing your heart? Let us know what your favorite look is! 

Interested in trying one of these stunning wedding dresses on? Our professionally trained bridal consultants would love to make your royal wedding dreams come true! Call us to schedule your bridal appointment, or contact us here to book online! No matter what wedding image you go for, we know you will look like a queen!

XO, Always & Forever

Follow us on Instagram for more exclusive looks at the most gorgeous wedding dresses of 2018!


Please note our May-July Shop Hours

Monday- 10:00-6:00

Tuesday- 10:00-6:00

Wednesday- CLOSED

Thursday- 10:00-6:00

Friday- 10:00-6:00

Saturday- 9:00-1:00

Bridal Consultations 101: How to Find Your Dream Dress

Stacey Riggs

Hey Always & Forever Girls!

I want to take this opportunity to introduce myself! My name is Aubrey Sneed, and I am the writer for Always & Forever’s monthly blog posts! This month’s post is a very special one for me! We are going to be talking about what to expect during your bridal consultation and how you can take the steps to find the wedding dress of your dreams! As a wedding + formal wear blogger, former bridal consultant, and a new bride, I feel like I am somewhat of a wedding dress expert! (Wink, wink!) Picking out the perfect dress for one of the most important and most memorable days of your life can seem a little intimidating. But have no fear, ladies!  We are going to cover the Do's and Don'ts and everything in between!

First thing is first, you need to make an appointment! Always & Forever does take walk in guests, but making an appointment with a bridal consultant will guarantee you to have plenty of time and attention, making the experience that much more fun and beneficial!  

Making an appointment with Always & Forever is so easy! Head over to the Appointments tab at the top of the website and fill out the application, or call 479-646-1997 during business hours Monday - Saturday!

When making your appointment...

  • Let them know how many people will be tagging along with you. Depending on availability and the day of your appointment, there will be potential limit as to how many people you may bring along. I totally understand that you don't want anyone to feel left out on this big day, but the bigger the crowd the more chances of stress! You don't need that!
  • Make sure to mention any style numbers of dresses that you are loving when you make the appointment so the consultant can have an extra heads up of what you're looking for! If you have a Pinterest board with wedding dresses, feel free to mention it when making the appointment as well! This will help the consultant have a better understanding of your image right off the bat, and maybe allow her to go ahead and have some dresses pulled when you get there!  The more style inspo the better!


  • Your strapless bra, sticky bra, or any shape-wear you feel comfortable wearing! You might find that some of the dresses don't need any of them, but it never hurts to come prepared!
  • Your potential wedding shoes! If you have your shoes already picked for your big day make sure to bring them along! This will help you get a better idea for any potential alterations, or could be the determining factor if you'll need to special order your length! No idea what shoes you're wearing? No problem! Snagging a pair of heels from home will still give you an idea if need be!
  • Extra pictures of wedding dress inspiration! You will sit down with you consultant before you begin trying dresses on to go over the vision you have for your big day. This could be your colors, venue, and what your wedding party will be wearing! Pictures of dresses are a wonderful tool to make sure you and your consultant are on the same page!


  • Spray + Fake tanning for about a week before your appointment! The color can rub off on the dresses you try on, and that's not fun for anybody!
  • Wearing jewelry! You don't want to yank an earring out or risk snapping a thread! If you have jewelry or hair pieces that you want to try on with the dresses, your consultant would be more than happy to help get you dolled up! 

Don't Be Afraid To...

  • Talk it out! Your bridal consultant is going to be asking you a lot of questions! Things like, "What do you think about this neckline?" or "How do you feel about the full length sleeve as opposed to the quarter length ones from earlier?" Do not be afraid to speak your mind at the risk of sounding high maintenance or disappointing someone who tagged along. Your consultant wants to know exactly how you feel! What you like, dislike, or are unsure about. You being opinionated actually makes her job that much easier because she'll be able to quickly catch on to dress styles and features that you like or dislike! This means streamlining the process and finding your dream dress that much faster!
  • Try something new! Just because you walked into the appointment dead set on an A-Line silhouette and cap sleeve dress, doesn't mean you should be afraid to try on the strapless ballgown that your consultant suggests! Trust the process! This is the time to have fun and feel beautiful! If you're sifting through the dresses and a gown you never would have expected catches your eye, be willing to be bold and try that baby on! That could be your future dress! You don't want any regrets or what-ifs by the time you're slipping on that dream dress on your wedding day, so if you're even 10% interested in a dress let your consultant know-It never hurts to try it on!
  • Say no! This is your day, and when it's all said and done everyone wants a happy bride. Don't be afraid to say no to the expectations of those around you. Whether it be saying no to inviting the whole girl squad so you'll have a more intimate appointment, or saying no to uninvited opinions! At the end of the day, you being happy and feeling beautiful is the most important thing. This is your time. 

Do you have any other questions? The amazing bridal consultants at Always & Forever would love to talk to you and answer any questions you might have! Call or email today to make your appointment or to ask any questions! 

XO, Aubrey at Always & Forever

Follow us on Instagram (@AlwaysForeverGirl) or Like us on Facebook (Always & Forever + @AlwaysForeverBridalProm) for dress sneak peeks and to be the first to know about upcoming sales and promotions!


Top 5 Prom Trends of 2018

Stacey Riggs

Hey Always & Forever Girls!

Prom season is here! Are you looking for some extra prom dress inspiration? You know we’ve got you covered! At Always & Forever we make it our #1 priority to have all the hottest trends of the season, so our Always & Forever Girls will be the ultimate #PromGoals on their special night!

Here are the Top 5 Prom Trends for 2018!

  • Minimalistic + Simplistic - There is nothing boring about this minimalistic trend! Make a bold statement with solid colors in a variety of fun silhouettes. We love this trend because it’s easy to customize your image! Wanting to channel some red carpet glam? Opt for timeless colors like red and black! Are you feeling a little sassy? We are living for solids in hot pink, or baby blue! 


  • All Bling Everything - Shine bright this season with an ultra dramatic trend that can’t help but catch everyone’s eye. Why limit the glitter to here and there, when you can have it from head to toe! This shimmering trend will make you never want to leave the dance floor! Yes please!


  • Plunging Necklines - This look is making us go Va-Va-Voom! Make a statement with a plunging neckline this season! Go for a mega flirty look by mixing ballgown silhouettes and feminine florals with this jaw dropping trend, or keep it red hot with curve hugging slim fits. Either way you style this neckline, you’ll be slaying!


  • Off The Shoulder- We think giving some cold shoulder is a good thing if it means you’re rocking the off the shoulder trend for Prom 2k18! Add lace and bell sleeves for instant bohemian vibes, or keep it girly with florals skirts and sweetheart necklines. No matter how you wear it, we love it.  


  • Double the Fun- We hope this trend never ends! Two piece prom dresses have officially stolen our hearts forever! We love all the amazing styles and silhouettes two piece dresses offer, and how it gives our girls even more ways to customize their favorite trends! 

No matter how you style your prom look, we are here to help you feel confident, beautiful, and sassy, just how we like our Always & Forever Girls!

Remember- we've got you, girl! You have our promise that we will not sell the same prom dress to the same event, even in a different color! It's that important to us that you have the prom dress of your dreams! We are also offering special hours during peak prom season to accommodate busy schedules!

Monday: 10:00-7:00

Tuesday-Friday: 10:00-6:00

Saturday: 9:00-5:00 

XO, Always & Forever

Follow us on Instagram for more exclusive sneak peeks of what is H O T for this prom season!


Viva la Prom! 2018 Prom Fashion Show

Stacey Riggs

Hey Always & Forever Girls!

We had such an amazing time at our Viva la Prom Fashion Show! Gorgeous models, over 100 stunning dresses, and giveaways galore, could you ask for a better night?  This year’s show was such a blast and we cannot thank everyone who made it out enough!

It was an extra special show for us this year because our ladies got to strut through the stunning Propak venue on Garrison Ave for the first time ever! We got to watch (and dance along with) the stunning Always & Forever models as the spotlight guided them down the runway. Being downtown, surrounded by the fun Fort Smith architecture and Unexpected artwork was the perfect atmosphere for the evening!

The theme for 2018 prom season at Always & Forever is Viva la Prom, so we have been all about the fiesta while getting everything prom ready for our girls! Madison Oliver totally encompassed the colorful and fabulous spirit of our models and the amazing dresses that are trending for this season! Click through the gallery below for all the prom inspo that you need!

What was your favorite dress from the fashion show? Bring in your pictures from the night and show one of our prom stylists! They are experts at helping customers find the dress of their dreams, and our tried and true tracking system guarantees that we won’t sell the same dress (even in a different color) to the same school’s prom! We’ve got our girls backs! 

We want to give a special thank you to Indie and Suite One Boutique, two wonderful local businesses that helped make the night extra fabulous with giveaways for some of the lucky ladies attending! Also a huge shoutout to the talented ladies at Roots salon for getting our Always & Forever models fashion show ready! Don’t forget to make an appointment with them so your prom night hair and makeup can be flawless!

Don’t forget, we are also offering special hours during peak prom season to accommodate busy schedules!

Monday: 10:00-7:00

Tuesday-Friday: 10:00-6:00

Saturday: 9:00-5:00

We cannot wait to help you find the dress of your dreams! 

XO, Always & Forever

Follow us on Instagram!

Always & Forever: @AlwaysForeverGirl

Madison Oliver Photography: @MadisonOliverPhotography

Roots Hair Salon: @AllAboutRoots

Suite One Boutique: @SuiteOneBoutique

Indie: @ShopwithIndie


Top 5 Wedding Dress Trends of 2018

BlogStacey Riggs

Happy December, Always & Forever Brides!

It is almost the new year and we could not be more excited about it! A new year means a new array of gorgeous trends for us to share with you! We’ve compiled the Top 5 Wedding Dress Trends of 2018 and we are already so in love with all of them!

1. Blush Tones! This rosy look is what modern brides are dreaming about. The delicate pink undertones are extremely flattering, and provide a lovely alternative to the classic ivory look. If your wedding image features rose gold or copper tones, a blush gown would look like an absolute dream on your big day!

2. Off the Shoulder Straps & Sleeves! Sleeves have become a hot trend in wedding dresses, and in 2018 they’re being taken to the next level with a diverse selection of off the shoulder looks. Light, flowy straps that sit delicately on the shoulder are a stunning choice for spring and summer brides. Full and quarter length lace off the shoulder sleeves are a gorgeous way to show off the neckline and play with this trend in the cooler months. No matter how you style it, we’re loving it!

3. Dramatic Skirts! We strongly believe that you should leave no part of your dress without detail. Tiered skirts allow for volume that is comfortable and easy to move around in, while providing a romantic yet modern twist on the classically beautiful ballgown silhouette. This is a fabulous trend that is breathtaking on every bride.  

4. Flirty Backs! Show some skin in 2018 with plunging open backs, intricate strappy beaded details, lacey illusion backs, and stunning back cutouts. These details take the most classic silhouettes and turn them into daring dresses that are a perfect way for brides to show their personality in a fun, classy way!

5. Subtle Sexy! This trend is all about that va-va-voom! No matter your body type, curve hugging silhouettes and semi-sheer detailing throughout the dress will make heads turn all day long. Elongate and draw the eye with deep cut sweetheart necklines and lattice details on the torso. This trend is perfect for any bride who loves to strut her stuff!

Which wedding dress trends are you falling for? At Always & Forever, we make it a priority to carry the newest and hottest trends so we can help every bride find the dress of her dreams. We also have an outstanding selection of plus sized wedding dresses because every woman deserves a perfect wedding dress on her special day.

Call or email us to make an appointment with one of our outstanding bridal consultants! We are here to make all of your wedding dress dreams come true! Make sure to visit our Pinterest to start Pinning your favorite trends and styles before your appointment! 

XO, Always & Forever



National Bridal Sale Day


IG FB Wednesday  

Happy July, Always & Forever Brides!

This month, we're rallying up for our 2nd annual National Bridal Sale Day. This day always falls on the 3rd Saturday of July. Brides can join us on Saturday, July 15th beginning at 9 a.m. to find the Best Deal of Her Life, for the Best Day of Her Life! To ensure you have the most successful experience, please review these strong recommendations below:

  • Walk-ins only. Scheduled appointments will not be accepted for July 15th. We recommend arriving early for the BEST selection! Doors will open at 9 a.m.
  • Sample sale gowns are the only gowns available to try on during this sale. If a bride would like to try on non-sample sale gowns, we request that she schedules a regular appointment for another day.
  • Please limit the number of guests you bring with you, as it will be VERY crowded. We recommend leaving strollers, babies, and children at home.
  • Layaway is not available for gowns in this sale. Dresses are sold as is.

IG FB Thursday

We cannot wait to see what this day has in store for all of our brides! We hope you all are as excited as we are!


IG FB Friday


Bridal Trends: Breathtaking Features


Hello Always & Forever Brides!

We are excited for some new arrivals, and we cannot wait to show you what we've got in store for you!

For every bride, there is something she's looking for specifically in her dress - whether it is a detailed back, or a beaded design, or even just to feel like a princess. We've got a dress for the bride who wants all eyes on her and her unique dress.

1.  Stella York 6519


Clearly, this asymmetrically tiered skirt is an eye-catcher. And it is hardly ever done, so this will be a dress that every one of your guests talk about for weeks after the wedding. Now, we all know that during the majority of the ceremony, the guests will be looking at the back of the dress, and if you want to give them something interesting to look at, this dress gives you that opportunity.


This criss-crossed strap detail includes sparkle, so you will shine on your big day. This dress is made for a bridal queen - it is elegant, yet youthful and fun, and has enough detail to give your guests something to stare at, while framing you perfectly.

2. Allure Bridal 9463


This fit & flare/sheath gown has intricate beaded detailing from the straps, trailing down the dress. The shape of this dress is perfect for brides who are looking for a curve-hugging dress. The structure inside this Allure gown also helps create a tightened corset feel throughout the bodice. The back is perfect, with a sheer panel with beads that hit just below the middle of the back, giving you an elongated look from head to toe.


We love a captivating detailed dress, and this one fits the bill, with a beaded design and a lovely back.

3. Allure Bridal 9453


We had to show the back first, because obviously, that is one spectacular illusion back. We love the lace on this dress, but more specifically, we love where the lace is placed. It is meticulously placed up the sides of the dress, and is basically the whole train. You've also got sleeves of illusion lace, and the whole bodice is covered with lace. The deep neckline is even trimmed in the lace, so you have that sexy detail as well.


These dresses are show-stoppers, and will have every guest at your wedding mesmerized. Not to mention, those pictures will look amazing and you'll be able to reminisce every savorable moment of your day.

XO, The Always & Forever Team