Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Gorgeous Gowns & Great Deals


Hey Always & Forever girls! If there are two things that we love around here, it's gorgeous gowns and great deals. That's why we are so excited to share our new casing full of gorgeous new marked down gowns! No matter what the budget, we want to help you get the gown of your dreams. Our casing is packed with various gowns from all our favorite designers, like Mori Lee, Essense of Australia, Maggie Sottero, and Casablanca, just to name a few.

We also understand that every bride has her own unique style and image for her big day, so we have made sure to include plenty of different styles and silhouettes that will not only help achieve your look, but help make you feel confident and beautiful on your special day. Our selection styles include ball gowns, mermaids, A-lines, featuring lots of lace, beading, and just about everything in between.

We want to work with you to find a dress that makes you feel as beautiful as you look, call and make an appointment with one of our fabulous bridal consultants today!

XO, The Always & Forever Team