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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM *CLOSED 11/27 for Thanksgiving

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Browse Homecoming + Prom
  • Wedding Dresses

  • About Us

    • Overview
    • The Experience
    • Employment
    • Our Team & Story
    • FAQs
    • Real Brides
    • Share Your Wedding Story
  • Events
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Bridal Gowns
  • SALE!
  • Morilee Boutique Styles