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Prom walk-ins welcome or book ahead. Bridal appointments required. Call 479-646-1997 or click here to prebook!
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Sincerity Bridal 44394

44394 Sincerity Bridal

 
 
 
Sincerity Bridal 44394C

44394C Sincerity Bridal

 
 
Sincerity Bridal 44398

44398 Sincerity Bridal

 
 
Sincerity Bridal 44406

44406 Sincerity Bridal

 
 
 
Sincerity Bridal 44407

44407 Sincerity Bridal

 
 
 
Sincerity Bridal 44360

44360 Sincerity Bridal

 
 
Sincerity Bridal 44322

44322 Sincerity Bridal

 
 
Sincerity Bridal 44331

44331 Sincerity Bridal

 
 
Sincerity Bridal 44342

44342 Sincerity Bridal

 
 
Sincerity Bridal 44346

44346 Sincerity Bridal

 
 
 
 
Sincerity Bridal 44303

44303 Sincerity Bridal

 
 
 
Sincerity Bridal 44303V

44303V Sincerity Bridal

 
 
Sincerity Bridal 44309

44309 Sincerity Bridal

 
 
Sincerity Bridal 44264

44264 Sincerity Bridal

 
 
Sincerity Bridal-Sleeves Only 44268SL

44268SL Sincerity Bridal-Sleeves Only

 
 
Sincerity Bridal 44269

44269 Sincerity Bridal

 
 
Sincerity Bridal 44276

44276 Sincerity Bridal

 
 
Sincerity Bridal-Veil Only 44276V

44276V Sincerity Bridal-Veil Only

 
 
Sincerity Bridal-Sleeves Only 44283SL

44283SL Sincerity Bridal-Sleeves Only

 
 
 
Sincerity Bridal 44226

44226 Sincerity Bridal

 
 
Sincerity Bridal 44227

44227 Sincerity Bridal

 
 
Sincerity Bridal 44228

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Sincerity Bridal 44229

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Sincerity Bridal 44231

44231 Sincerity Bridal

 
 
Sincerity Bridal 44235

44235 Sincerity Bridal

 
 
Sincerity Bridal 44237

44237 Sincerity Bridal

 
 
Sincerity Bridal 44238

44238 Sincerity Bridal

 
 
Sincerity Bridal 44239

44239 Sincerity Bridal

 
 
 
Sincerity Bridal 44240

44240 Sincerity Bridal

 
 
 
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44241 Sincerity Bridal

 
 
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44243 Sincerity Bridal

 
 
 
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44246 Sincerity Bridal

 
 
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44247 Sincerity Bridal

 
 
 
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44248 Sincerity Bridal

 
 
 
Sincerity Bridal 44250

44250 Sincerity Bridal

 
 
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Sincerity Bridal 44155

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Sincerity Bridal 44169

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Sincerity Bridal 44120

44120 Sincerity Bridal

 
 
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44122 Sincerity Bridal

 
 
Sincerity Bridal 44080

44080 Sincerity Bridal

 
 
Sincerity Bridal 44065

44065 Sincerity Bridal

 
 
 
Sincerity Bridal 4019D

4019D Sincerity Bridal

 
 
 
 
Sincerity Bridal 4019J

4019J Sincerity Bridal

 
 
 
 
Sincerity Bridal 3913MP

3913MP Sincerity Bridal

 
 
 
Sincerity Bridal 3928J

3928J Sincerity Bridal

 
 
 
SPRING 2025 ALLURE BRIDALS

ALLURE BRIDALS SPRING 2025

 
 
Allure Bridal A1115J

A1115J Allure Bridal

 
 
Allure Bridal 9955T

9955T Allure Bridal

 
 
 
Allure Bridal 9758L

9758L Allure Bridal

 
 
 
Allure Bridal 9910

9910 Allure Bridal

 
 
Allure Bridal 9955

9955 Allure Bridal

 
 
 
Allure Bridal 9774

9774 Allure Bridal

 
 
 
Amy & Eve Collection 15037

15037 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15007

15007 Amy & Eve Collection

 
 
 
Morilee Wedding Dresses 2463

2463 Morilee Wedding Dresses

 
 
 
 
Amy & Eve Collection 15005

15005 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15029

15029 Amy & Eve Collection

 
 
 
Morilee Wedding Dresses 2374

2374 Morilee Wedding Dresses

 
 
 
Amy & Eve Collection 15015

15015 Amy & Eve Collection

 
 
 
Morilee Wedding Dresses 2462

2462 Morilee Wedding Dresses

 
 
 
Morilee Wedding Dresses 2543

2543 Morilee Wedding Dresses

 
 
 
Morilee Wedding Dresses 2544

2544 Morilee Wedding Dresses

 
 
 
Amy & Eve Collection 15009

15009 Amy & Eve Collection

 
 
 
Morilee Wedding Dresses 2364

2364 Morilee Wedding Dresses

 
 
 
Amy & Eve Collection 15101

15101 Amy & Eve Collection

 
 
Amy & Eve Collection 15102

15102 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15103

15103 Amy & Eve Collection

 
 
 
 
Amy & Eve Collection 15106

15106 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15109

15109 Amy & Eve Collection

 
 
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15061 Amy & Eve Collection

 
 
 
 
Amy & Eve Collection 15062

15062 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15064

15064 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15065

15065 Amy & Eve Collection

 
 
Amy & Eve Collection 15066

15066 Amy & Eve Collection

 
 
Amy & Eve Collection 15067

15067 Amy & Eve Collection

 
 
Amy & Eve Collection 15068

15068 Amy & Eve Collection

 
 
Amy & Eve Collection 15069

15069 Amy & Eve Collection

 
 
Amy & Eve Collection 15070

15070 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15072

15072 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15073

15073 Amy & Eve Collection

 
 
 
 
Amy & Eve Collection 15074

15074 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15075

15075 Amy & Eve Collection

 
 
Amy & Eve Collection 15076

15076 Amy & Eve Collection

 
 
Amy & Eve Collection 15077

15077 Amy & Eve Collection

 
 
Amy & Eve Collection 15078

15078 Amy & Eve Collection

 
 
 
 
Amy & Eve Collection 15043

15043 Amy & Eve Collection

 
 
 
 
Amy & Eve Collection 15044

15044 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15046

15046 Amy & Eve Collection

 
 
Amy & Eve Collection 15048

15048 Amy & Eve Collection

 
 
Amy & Eve Collection 15050

15050 Amy & Eve Collection

 
 
 
Amy & Eve Collection 15051

15051 Amy & Eve Collection

 
 
Amy & Eve Collection 15052

15052 Amy & Eve Collection

 
 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: 12:30PM - 4:00PM

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
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  • About Us

    • Overview
    • The Experience
    • Employment
    • Our Team & Story
    • FAQs
    • Real Brides
    • Share Your Wedding Story
  • Events
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • SALE!