Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
Appointments preferred, but walk-ins always welcome! Call 479-646-1997 or click here to prebook!
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Book an Appointment!
    • Overview
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Jessica Angel
    • Kate Parker Prom
    • Overview
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
    • Overview
    • The Experience
    • Employment
    • Our Team & Story
    • FAQs
    • Real Brides
    • Share Your Wedding Story
  • Events
  • New Bridal Arrivals
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • A&F TOP PICKS:
    +
    • Featured Styles
    • Here For Hoco!
    • Short Dresses
    • $499 or Less!
    • As Seen On IG!
    • New Bridal Arrivals
    • Bridal Stylists' Favs
  • Browse By Hoco/Prom Designer!
    +
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Jessica Angel
    • Kate Parker Prom
  • Browse Bridal Collections
    +
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
  • More Styles
    -
    • SALE!
    • Morilee Boutique Styles

New Bridal Arrivals

Sort By:
Allure Bridal A1265

A1265 Allure Bridal

 
 
 
Allure Bridal A1168

A1168 Allure Bridal

 
 
 
Allure Bridal A1102

A1102 Allure Bridal

 
 
 
Allure Bridal A1109SL

A1109SL Allure Bridal

 
 
Allure Bridal 9967

9967 Allure Bridal

 
 
Allure Bridal A1311

A1311 Allure Bridal

 
 
Allure Bridal A1257

A1257 Allure Bridal

 
 
 
Allure Bridal A1267

A1267 Allure Bridal

 
 
 
Allure Bridal 9962

9962 Allure Bridal

 
 
 
 A1210

A1210

 
 
 
Allure Bridal A1300L

A1300L Allure Bridal

 
 
Allure Bridal-Sleeves only A1310SL

A1310SL Allure Bridal-Sleeves only

 
 
Allure Bridal 9952

9952 Allure Bridal

 
 
Allure Bridal 9682

9682 Allure Bridal

 
 
 
Allure Bridal A1367NC

A1367NC Allure Bridal

 
 
Allure Bridal A1302L

A1302L Allure Bridal

 
 
 
Allure Bridal A1101

A1101 Allure Bridal

 
 
Allure Bridal 9909

9909 Allure Bridal

 
 
Allure Bridal A1301

A1301 Allure Bridal

 
 
 
Allure Bridal A1314

A1314 Allure Bridal

 
 
 
Allure Bridal A1318

A1318 Allure Bridal

 
 
 
Allure Bridal A1154

A1154 Allure Bridal

 
 
Allure Bridal A1109L

A1109L Allure Bridal

 
 
Allure Bridal A1111

A1111 Allure Bridal

 
 
Allure Bridal 9806L

9806L Allure Bridal

 
 
 
Allure Bridal 9806L

9806L Allure Bridal

 
 
 
Allure Bridal 9815

9815 Allure Bridal

 
 
Allure Bridal 9681

9681 Allure Bridal

 
 
 
Allure Bridal A1255LS

A1255LS Allure Bridal

 
 
 
 A1219

A1219

 
 
 
Allure Bridal A1107

A1107 Allure Bridal

 
 
 
Allure Bridal 9905

9905 Allure Bridal

 
 
Allure Bridal A1310

A1310 Allure Bridal

 
 
 
 A1210SL

A1210SL

 
 
 
Allure Bridal A1151

A1151 Allure Bridal

 
 
 
Allure Bridal A1109

A1109 Allure Bridal

 
 
Allure Bridal 9808

9808 Allure Bridal

 
 
 
Allure Bridal 9810

9810 Allure Bridal

 
 
 A1205

A1205

 
 
 
 A1207T

A1207T

 
 
Allure Bridal 9951L

9951L Allure Bridal

 
 
 
Allure Bridal 9965

9965 Allure Bridal

 
 
Allure Bridal 9860

9860 Allure Bridal

 
 
Allure Bridal 9860

9860 Allure Bridal

 
 
Allure Bridal A1251

A1251 Allure Bridal

 
 
 
Allure Bridal A1150P

A1150P Allure Bridal

 
 
Allure Bridal A1114

A1114 Allure Bridal

 
 
Allure Bridal 9960

9960 Allure Bridal

 
 
Allure Bridal A1361

A1361 Allure Bridal

 
 
 
 A1203W

A1203W

 
 
 
 A1205A

A1205A

 
 
 
 A1206

A1206

 
 
Allure Bridal A1104SL

A1104SL Allure Bridal

 
 
Allure Bridal 9959

9959 Allure Bridal

 
 
 
Allure Bridal 9850

9850 Allure Bridal

 
 
 
Allure Bridal 9850

9850 Allure Bridal

 
 
 
Allure Bridal 9861

9861 Allure Bridal

 
 
 
 
Allure Bridal A1355

A1355 Allure Bridal

 
 
 
Allure Bridal A1260

A1260 Allure Bridal

 
 
 
Allure Bridal A1261

A1261 Allure Bridal

 
 
 A1217SL

A1217SL

 
 
 
Sleeves Only A1150SL

A1150SL Sleeves Only

 
 
Sleeves Only A1151SL

A1151SL Sleeves Only

 
 
Allure Bridal A1159W

A1159W Allure Bridal

 
 
Allure Bridal 9903

9903 Allure Bridal

 
 
 
Allure Bridal 9850W

9850W Allure Bridal

 
 
 
Allure Bridal 9850W

9850W Allure Bridal

 
 
 
Allure Bridal 9857

9857 Allure Bridal

 
 
Allure Bridal 9857

9857 Allure Bridal

 
 
Allure Bridal 9805

9805 Allure Bridal

 
 
 
Allure Bridal 9805

9805 Allure Bridal

 
 
 
Allure Bridal 9806

9806 Allure Bridal

 
 
 
Allure Bridal 9806

9806 Allure Bridal

 
 
 
Allure Bridal A1317

A1317 Allure Bridal

 
 
Allure Bridal A1255

A1255 Allure Bridal

 
 
 
Allure Bridal A1258

A1258 Allure Bridal

 
 
 A1206L

A1206L

 
 
 
 
Allure Bridal A1105

A1105 Allure Bridal

 
 
Allure Bridal A1105W

A1105W Allure Bridal

 
 
Allure Bridal A1107L

A1107L Allure Bridal

 
 
 
Allure Bridal A1108

A1108 Allure Bridal

 
 
 
Allure Bridal 9950

9950 Allure Bridal

 
 
Allure Bridal 9902L

9902L Allure Bridal

 
 
 
Allure Bridal A1354

A1354 Allure Bridal

 
 
 
Allure Bridal A1310L

A1310L Allure Bridal

 
 
 
Allure Bridal A1316Z

A1316Z Allure Bridal

 
 
 
Allure Bridal A1259

A1259 Allure Bridal

 
 
 
 A1202L

A1202L

 
 
 
 A1211

A1211

 
 
Allure Bridal A1153L

A1153L Allure Bridal

 
 
 
Allure Bridal A1100L

A1100L Allure Bridal

 
 
 
Allure Bridal 9956LNS

9956LNS Allure Bridal

 
 
 
Allure Bridal 9908L

9908L Allure Bridal

 
 
Allure Bridal 9912

9912 Allure Bridal

 
 
 
Allure Bridal 9915

9915 Allure Bridal

 
 
Allure Bridal 9808L

9808L Allure Bridal

 
 
 
1916
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. Next >
  13. Next 10 Pages >
logo-footer
About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

Follow Us On Social
Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Shop Homecoming + Prom
  • Wedding Dresses
  • About Us

    • Overview
    • The Experience
    • Employment
    • Our Team & Story
    • FAQs
    • Real Brides
    • Share Your Wedding Story
  • Events
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • SALE!
  • Morilee Boutique Styles