Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Our Story

Everyone has a story worth sharing.  At Always & Forever, YOUR story is what we care about the most.

We look forward to listening to anything you would like to share – not only about what is most important to you for your wedding, but also about your fiancé, your family and your life. We hope you will visit our shoppe, and that we will have the opportunity to get to know you and your unique story.  Until then, here is a brief summary of our story: who we are, how Always & Forever came to be, and what our core values are.

Who We Are:

What many people don’t know is that we (the owners) are a mother/daughter/sister team. Our personalities are so alike, yet so different!  LaBeth (a.k.a. Momma Bird) is the glue that holds the shoppe together.  She literally does and knows a little bit about everything.  Shelly, (The Planner) strategically organizes all aspects of the shoppe – she’s all about the details!  Shelly is the Bridal Manager and loves assisting brides in expressing their unique bridal style. Stacey (The Dreamer) is the creative visionary behind the whole company.  She is the Formal Wear Manager and loves helping clients identify their inner and outer beauty. 

How Always & Forever Came To Be:

Born and raised in Fort Smith, Stacey dreamed of one day owning her own business.  In 2006, Stacey was in her junior year of college studying fashion and business when her sister, Shelly, got engaged.  After searching for dresses for Shelly’s wedding, Stacey realized there was an opportunity in Fort Smith for another bridal and formal wear shoppe. LaBeth and Shelly could not agree more and immediately jumped on board.

Building the bridal shoppe of our dreams quickly became a reality!  Always & Forever was incorporated in September 2006.  The following month we signed a lease and went to market and bought the most gorgeous gowns.  After months of planning, we opened our doors on January 2, 2007.   

Because of the support of Western Arkansas and Eastern Oklahoma, we were able to expand multiple times over the years.  In 2013 we moved into our spacious showroom where we could increase our inventory and best service our clients.  

What We Value:

First and foremost, we LOVE love! We have created an environment that we are proud of where EVERYONE- no matter size, shape or background feels loved.  Our mission is to help our clients feel beautiful and give them a special and welcoming place to find the most important dress they will ever wear.    

Our story: who we are, how we came to be, and what we value, makes Always & Forever what it is today. We hope you feel welcome here, and we can’t wait to help you find your very own, hands-down, without-a-doubt, I don’t want to take it off, absolutely GORGEOUS dress at Always & Forever!