At Always & Forever, we host exclusive events throughout the year to showcase the latest in bridal, prom, and formalwear fashion. From bridal trunk shows to prom dress previews and homecoming showcases, our events are designed to help you find your dream dress in a fun and stylish setting. Join us for our Sip N See bridal fashion show or attend one of our special sales events to discover the newest trends from top designers like Sherri Hill, Amarra, and Morilee. Don't miss out on these exciting opportunities to explore our extensive collection of wedding gowns, prom dresses, and formalwear.

End of Season Formalwear Sale

ALL NOVEMBER LONG hundreds of formalwear dresses are 20% off! & if it was already on sale, it's an ADDITIONAL 20% off the sale price! It's the perfect time to find a gorgeous dress at a great price. No appointment is necessary to shop the sale, come find your perfect dress any time we are open!

11/12: INFO NIGHT

Ever wondered what it's like to work at Always & Forever? Here's your chance to find out!

Join us at 6PM on Tuesday, November 12th as Always & Forever hosts Info Night! A fun and informational event showing what it is like to work at Always & Forever as a bridal consultant and/or formalwear stylist!

At info night, you will get the chance to meet our team, learn about open positions, and be the FIRST to get an application should you choose to apply!

RSVP at the link below, & don't forget to tell your friends! We can't wait to meet the newest members of our DREAM TEAM!

11/22 - 11/30: Black Friday, White Dress Sale

OUR BIGGEST (& last!) BRIDAL SALE OF THE YEAR IS HERE!! Select Bridal Gowns $499 - $999  November 22 - 30th ONLY! Brides shopping the sale get a 1 hour appointment w/ a bridal stylist & get to take their dream wedding dress home with them that day! 

This sale is by appointment only and will fill up QUICKLY! Book your appointments by clicking the button below & make sure to choose “Black Friday, White Dress Sale” as your appointment type if you know you are wanting to shop the sale!

12/29: SIP 'N SEE

Sip champagne, preview our 2025 bridal gown collection, and meet vendors from the area. It's the PERFECT way to start planning your dream wedding!

Tickets go on sale December 1st. Check out our social media for more updates. We can't wait to meet our 2025 & 2026 brides!