Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
Bridal appointments required, homecoming appointments strongly encouraged for less wait time. Click here to book!
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Book an Appointment!
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Bridal Experience
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
  • Amarra
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • A&F TOP PICKS:
    +
    • Featured Styles
    • Here For Hoco!
    • Short Dresses
    • Homecoming SALE!!
    • $499 or Less!
    • Bridal Gowns
    • Bridal Stylists' Favs
    • New Bridal Arrivals!
  • Browse By Hoco/Prom Designer!
    +
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Browse Bridal Collections
    +
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
  • More Styles
    -
    • Jessica Angel

Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

Sort By:
Amarra 89061 Quick Delivery!

89061 Amarra

$618  
 
 
 
 
Amarra 89099 Quick Delivery!

89099 Amarra

$658  
 
 
 
 
Amarra 89730 Quick Delivery!

89730 Amarra

$450  
 
 
 
 
Amarra 89508 Quick Delivery!

89508 Amarra

$398  
 
 
 
 
 
 
Amarra 89057 Quick Delivery!

89057 Amarra

$698  
 
 
 
 
Amarra 89078 Quick Delivery!

89078 Amarra

$550  
 
 
 
 
Amarra 89419 Quick Delivery!

89419 Amarra

$498  
 
 
 
 
 
 
 
 
Amarra 89686 Quick Delivery!

89686 Amarra

$550  
 
 
 
 
 
 
 
Amarra 89081 Quick Delivery!

89081 Amarra

$498  
 
 
 
 
Amarra 89069 Quick Delivery!

89069 Amarra

$550  
 
 
 
 
Amarra 89097 Quick Delivery!

89097 Amarra

$750  
 
 
 
 
Amarra 89493 Quick Delivery!

89493 Amarra

$650  
 
 
 
Amarra 89291 Quick Delivery!

89291 Amarra

$450  
 
 
 
 
Amarra 88943 Quick Delivery!

88943 Amarra

$598  
 
 
Amarra Homecoming 89706 Quick Delivery!

89706 Amarra Homecoming

$398  
 
 
 
 
 
Amarra 88275 Quick Delivery!

88275 Amarra

$558  
 
 
 
 
 
 
 
 
Amarra 89071 Quick Delivery!

89071 Amarra

$658  
 
 
 
 
Amarra 89685 Quick Delivery!

89685 Amarra

$650  
 
 
 
Amarra 89473 Quick Delivery!

89473 Amarra

$550  
 
 
 
 
Amarra 89511 Quick Delivery!

89511 Amarra

$650  
 
 
 
 
 
 
 
 
 
Amarra 89708 Quick Delivery!

89708 Amarra

$550  
 
 
 
 
 
Amarra 89806 Quick Delivery!

89806 Amarra

$650  
 
 
 
Amarra 89055 Quick Delivery!

89055 Amarra

$698  
 
 
 
 
Amarra 89492 Quick Delivery!

89492 Amarra

$298  
 
 
Amarra 89786 Quick Delivery!

89786 Amarra

$650  
 
 
 
 
Amarra Homecoming 89751 Quick Delivery!

89751 Amarra Homecoming

$498  
 
 
 
 
Amarra 89359 Quick Delivery!

89359 Amarra

$478  
 
 
 
Amarra Homecoming 89662 Quick Delivery!

89662 Amarra Homecoming

$450  
 
 
 
Amarra Homecoming 89679 Quick Delivery!

89679 Amarra Homecoming

$398  
 
 
 
Amarra 89151 Quick Delivery!

89151 Amarra

$598  
 
 
 
 
Amarra 89153 Quick Delivery!

89153 Amarra

$598  
 
 
 
 
Amarra 89399 Quick Delivery!

89399 Amarra

$698  
 
 
 
 
Amarra 89453 Quick Delivery!

89453 Amarra

$478  
 
 
 
 
 
 
 
 
Amarra 89088 Quick Delivery!

89088 Amarra

$498  
 
 
 
 
 
 
Amarra 89357 Quick Delivery!

89357 Amarra

$650  
 
 
 
Amarra 89737 Quick Delivery!

89737 Amarra

$796  
 
 
 
 
Amarra 89489 Quick Delivery!

89489 Amarra

$498  
 
 
 
Amarra 88978 Quick Delivery!

88978 Amarra

$498  
 
 
 
 
 
 
 
Amarra 88987 Quick Delivery!

88987 Amarra

$898  
 
 
 
Amarra 89633 Quick Delivery!

89633 Amarra

$650  
 
 
 
Amarra 89405 Quick Delivery!

89405 Amarra

$358  
 
 
 
 
Amarra 88948 Quick Delivery!

88948 Amarra

$498  
 
 
Amarra 89691 Quick Delivery!

89691 Amarra

$550  
 
 
 
 
 
 
Amarra 89323 Quick Delivery!

89323 Amarra

$518  
 
 
 
 
Amarra 89367 Quick Delivery!

89367 Amarra

$438  
 
 
 
Amarra Homecoming 89814 Quick Delivery!

89814 Amarra Homecoming

$450  
 
 
Amarra Homecoming 89052 Quick Delivery!

89052 Amarra Homecoming

$450  
 
 
 
Amarra 88910 Quick Delivery!

88910 Amarra

$798  
 
 
 
 
Amarra 89624 Quick Delivery!

89624 Amarra

$498  
 
 
Amarra 89689 Quick Delivery!

89689 Amarra

$598  
 
 
 
Amarra 89075 Quick Delivery!

89075 Amarra

$550  
 
 
 
 
Amarra 89112 Quick Delivery!

89112 Amarra

$598  
 
 
 
 
Amarra 89351 Quick Delivery!

89351 Amarra

$350  
 
 
 
Amarra Homecoming 89789 Quick Delivery!

89789 Amarra Homecoming

$350  
 
 
 
Amarra 89361 Quick Delivery!

89361 Amarra

$498  
 
 
 
Amarra 89365 Quick Delivery!

89365 Amarra

$550  
 
 
 
Amarra 89443 Quick Delivery!

89443 Amarra

$458  
 
 
 
 
Amarra Homecoming 89630 Quick Delivery!

89630 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 89645 Quick Delivery!

89645 Amarra Homecoming

$398  
 
 
Amarra Homecoming 89705 Quick Delivery!

89705 Amarra Homecoming

$378  
 
 
Amarra 89611 Quick Delivery!

89611 Amarra

$498  
 
 
 
Amarra 89769 Quick Delivery!

89769 Amarra

$798  
 
 
Amarra Homecoming 89709 Quick Delivery!

89709 Amarra Homecoming

$378  
 
 
 
Amarra Homecoming 89731 Quick Delivery!

89731 Amarra Homecoming

$418  
 
 
 
Amarra 89349 Quick Delivery!

89349 Amarra

$358  
 
 
 
 
Amarra 89415 Quick Delivery!

89415 Amarra

$650  
 
 
 
Amarra 89016 Quick Delivery!

89016 Amarra

$438  
 
 
Amarra 89688 Quick Delivery!

89688 Amarra

$650  
 
 
 
Amarra 89690 Quick Delivery!

89690 Amarra

$550  
 
 
 
Amarra Homecoming 89723 Quick Delivery!

89723 Amarra Homecoming

$398  
 
 
 
 
Amarra Homecoming 89740 Quick Delivery!

89740 Amarra Homecoming

$498  
 
 
 
 
Amarra 89203 Quick Delivery!

89203 Amarra

$598  
 
 
 
 
Amarra Homecoming 89755 Quick Delivery!

89755 Amarra Homecoming

$498  
 
 
 
 
Amarra 89327 Quick Delivery!

89327 Amarra

$498  
 
 
 
Amarra 89451 Quick Delivery!

89451 Amarra

$598  
 
 
 
Amarra 89457 Quick Delivery!

89457 Amarra

$478  
 
 
 
Amarra 89495 Quick Delivery!

89495 Amarra

$498  
 
 
 
Amarra 88941 Quick Delivery!

88941 Amarra

$600  
 
Amarra 89022 Quick Delivery!

89022 Amarra

$578  
 
 
 
 
 
Amarra 89675 Quick Delivery!

89675 Amarra

$578  
 
 
 
Amarra 89710 Quick Delivery!

89710 Amarra

$550  
 
 
Amarra Homecoming 89661 Quick Delivery!

89661 Amarra Homecoming

$450  
 
 
Amarra Homecoming 89729 Quick Delivery!

89729 Amarra Homecoming

$438  
 
 
Amarra Homecoming 89752 Quick Delivery!

89752 Amarra Homecoming

$598  
 
 
 
 
Amarra Homecoming 89759 Quick Delivery!

89759 Amarra Homecoming

$450  
 
 
 
 
Amarra 89001 Quick Delivery!

89001 Amarra

$600  
 
Amarra 88235 Quick Delivery!

88235 Amarra

$450  
 
 
 
 
 
 
 
 
Amarra 89628 Quick Delivery!

89628 Amarra

$498  
 
 
Amarra Homecoming 89665 Quick Delivery!

89665 Amarra Homecoming

$450  
 
 
Amarra 89090 Quick Delivery!

89090 Amarra

$478  
 
 
 
 
Amarra Homecoming 89745 Quick Delivery!

89745 Amarra Homecoming

$550  
 
 
 
 
Amarra Homecoming 89750 Quick Delivery!

89750 Amarra Homecoming

$598  
 
 
 
 
Amarra Homecoming 89768 Quick Delivery!

89768 Amarra Homecoming

$558  
 
 
 
 
Amarra 89447 Quick Delivery!

89447 Amarra

$498  
 
 
 
 
Amarra 89525 Quick Delivery!

89525 Amarra

$598  
 
 
 
 
 
 
 
 
Amarra 89631 Quick Delivery!

89631 Amarra

$598  
 
 
 
755
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. Next >
logo-footer
About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

Follow Us On Social
Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
Customer Service
  • The Experience
  • Returns
Information
  • About Us
  • Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience

  • About Us/ Events

    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel