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  • The Experience

The Experience

Award Winning Experience


Everyone has a story worth sharing. At Always & Forever, YOUR story is what we care about the most. We look forward to listening to anything you would like to share - not only about what features are most important to you in a dress, but also about your fiance, your family, friends and your life. We hope you will book an appointment to visit our shoppe, and that we will have the opportunity to get to know you and your unique story.

Always & Forever was carefully designed with you in mind. We've created a stunning space to shop in a fun, comfortable, and relaxed atmosphere. We offer semi-private bridal viewing areas so your family and friends can enjoy seeing you in each gown.

Our values are evident in who we are and in everything we do. With that comes a genuine passion and authenticity in the products, service, and experience we offer. We offer the very best gowns and designers in a wide variety of prices, styles, and sizes so that you can shop from an amazing selection.

We are so excited for you to see why brides have ranked us The Knot's "Best of Weddings Hall of Fame" and win the "Best of Bridal and Formal in the River Valley" year after year.

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About the Shop

Find the dress that makes you look & feel your best at Always & Forever. We look forward to celebrating you! Schedule your appointment today! *An appointment is required for all departments.

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Hours

Sunday: 12:30 - 4:30 PM

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903






  • Book an Appointment!
  • Bridesmaids
  • Morilee Shop In Shop
  • About Us

    • Overview
    • The Experience
    • Real Brides
    • Employment
    • Our Team
    • FAQs
    • Share Your Wedding Story
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Shop By Designer!

  • Amarra
  • Ava Presley
  • Sherri Hill
  • Jovani Prom
  • Jovani - Short & Cocktail
  • Jovani JVN Prom
  • Morilee Prom
  • Ellie Wilde
  • 2Cute Prom
  • Portia & Scarlett

Shop Quinceañera

  • Morilee Valencia
  • Morilee Vizcaya
  • Morilee Damas

Preview Bridal Collections

  • Allure Bridals
  • Morilee Bridal
  • Morilee Blu
  • Morilee Julietta
  • Madeline Gardner Signature
  • The Other White Dress