Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
Bridal appointments required, homecoming appointments strongly encouraged for less wait time. Click here to book!
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Book an Appointment!
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Bridal Experience
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
  • Amarra
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • A&F TOP PICKS:
    +
    • Featured Styles
    • Here For Hoco!
    • Short Dresses
    • Homecoming SALE!!
    • $499 or Less!
    • Bridal Gowns
    • Bridal Stylists' Favs
    • New Bridal Arrivals!
  • Browse By Hoco/Prom Designer!
    +
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Browse Bridal Collections
    +
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
  • More Styles
    -
    • Jessica Angel

Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

Sort By:
Amarra Homecoming 89632 Quick Delivery!

89632 Amarra Homecoming

$418  
 
 
 
Amarra Homecoming 89719 Quick Delivery!

89719 Amarra Homecoming

$398  
 
 
 
 
Amarra Homecoming 89738 Quick Delivery!

89738 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89742 Quick Delivery!

89742 Amarra Homecoming

$438  
 
 
 
 
Amarra Homecoming 89746 Quick Delivery!

89746 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89760 Quick Delivery!

89760 Amarra Homecoming

$558  
 
 
 
 
Amarra Homecoming 89765 Quick Delivery!

89765 Amarra Homecoming

$598  
 
 
 
 
Amarra 89499 Quick Delivery!

89499 Amarra

$518  
 
 
Amarra 89510 Quick Delivery!

89510 Amarra

$298  
 
 
 
Amarra Homecoming 89618 Quick Delivery!

89618 Amarra Homecoming

$438  
 
 
 
 
Amarra Homecoming 89623 Quick Delivery!

89623 Amarra Homecoming

$378  
 
 
 
 
Amarra Homecoming 89653 Quick Delivery!

89653 Amarra Homecoming

$450  
 
 
Amarra 89149 Quick Delivery!

89149 Amarra

$598  
 
 
 
 
Amarra Homecoming 89743 Quick Delivery!

89743 Amarra Homecoming

$558  
 
 
 
 
Amarra Homecoming 89747 Quick Delivery!

89747 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89748 Quick Delivery!

89748 Amarra Homecoming

$498  
 
 
 
 
Amarra 89303 Quick Delivery!

89303 Amarra

$538  
 
 
 
Amarra Homecoming 89767 Quick Delivery!

89767 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89050 Quick Delivery!

89050 Amarra Homecoming

$450  
 
 
 
Amarra 89385 Quick Delivery!

89385 Amarra

$550  
 
 
Amarra 89475 Quick Delivery!

89475 Amarra

$518  
 
 
 
Amarra Homecoming 89654 Quick Delivery!

89654 Amarra Homecoming

$398  
 
 
Amarra 89086 Quick Delivery!

89086 Amarra

$498  
 
 
 
 
 
Amarra Homecoming 89727 Quick Delivery!

89727 Amarra Homecoming

$450  
 
 
 
Amarra Homecoming 89733 Quick Delivery!

89733 Amarra Homecoming

$1350  
 
 
 
Amarra 89295 Quick Delivery!

89295 Amarra

$358  
 
 
Amarra Homecoming 89754 Quick Delivery!

89754 Amarra Homecoming

$498  
 
 
 
 
Amarra 89463 Quick Delivery!

89463 Amarra

$478  
 
 
 
 
Amarra 89496 Quick Delivery!

89496 Amarra

$698  
 
 
 
Amarra 89519 Quick Delivery!

89519 Amarra

$450  
 
 
 
 
Amarra 89521 Quick Delivery!

89521 Amarra

$450  
 
 
 
Amarra 89531 Quick Delivery!

89531 Amarra

$478  
 
 
Amarra 88110 Quick Delivery!

88110 Amarra

$798  
 
 
 
 
 
Amarra 89695 Quick Delivery!

89695 Amarra

$550  
 
 
Amarra Homecoming 89620 Quick Delivery!

89620 Amarra Homecoming

$398  
 
 
Amarra 89062 Quick Delivery!

89062 Amarra

$458  
 
 
 
 
Amarra Homecoming 89668 Quick Delivery!

89668 Amarra Homecoming

$350  
 
 
Amarra Homecoming 89673 Quick Delivery!

89673 Amarra Homecoming

$450  
 
 
Amarra Homecoming 89680 Quick Delivery!

89680 Amarra Homecoming

$398  
 
 
Amarra Homecoming 89699 Quick Delivery!

89699 Amarra Homecoming

$398  
 
 
Amarra Homecoming 89702 Quick Delivery!

89702 Amarra Homecoming

$350  
 
 
Amarra 89093 Quick Delivery!

89093 Amarra

$778  
 
 
 
 
Amarra Homecoming 89713 Quick Delivery!

89713 Amarra Homecoming

$318  
 
Amarra Homecoming 89744 Quick Delivery!

89744 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89766 Quick Delivery!

89766 Amarra Homecoming

$598  
 
 
 
 
Amarra 89459 Quick Delivery!

89459 Amarra

$578  
 
 
 
 
Amarra 89484 Quick Delivery!

89484 Amarra

$298  
 
 
 
 
 
Amarra 89601 Quick Delivery!

89601 Amarra

$698  
 
 
 
 
Amarra 88906 Quick Delivery!

88906 Amarra

$798  
 
 
 
 
Amarra 88937 Quick Delivery!

88937 Amarra

$750  
 
 
 
 
Amarra 89788 Quick Delivery!

89788 Amarra

$498  
 
Amarra 89058 Quick Delivery!

89058 Amarra

$518  
 
 
 
Amarra Homecoming 89629 Quick Delivery!

89629 Amarra Homecoming

$378  
 
 
 
Amarra Homecoming 89647 Quick Delivery!

89647 Amarra Homecoming

$450  
 
 
Amarra Homecoming 89664 Quick Delivery!

89664 Amarra Homecoming

$378  
 
Amarra Homecoming 89669 Quick Delivery!

89669 Amarra Homecoming

$350  
 
 
Amarra Homecoming 89697 Quick Delivery!

89697 Amarra Homecoming

$438  
 
 
Amarra Homecoming 89753 Quick Delivery!

89753 Amarra Homecoming

$478  
 
 
 
 
Amarra 89319 Quick Delivery!

89319 Amarra

$650  
 
 
 
Amarra 89445 Quick Delivery!

89445 Amarra

$550  
 
 
 
Amarra 89465 Quick Delivery!

89465 Amarra

$498  
 
 
 
 
Amarra 89490 Quick Delivery!

89490 Amarra

$298  
 
 
 
 
Amarra 89498 Quick Delivery!

89498 Amarra

$298  
 
 
 
 
 
 
Amarra 89604 Quick Delivery!

89604 Amarra

$618  
 
 
 
 
Amarra 89054 Quick Delivery!

89054 Amarra

$650  
 
 
 
Amarra 88536 Quick Delivery!

88536 Amarra

$689  
 
 
 
 
 
 
 
 
 
 
 
 
Amarra 89677 Quick Delivery!

89677 Amarra

$498  
 
Amarra Homecoming 89670 Quick Delivery!

89670 Amarra Homecoming

$450  
 
 
Amarra 89084 Quick Delivery!

89084 Amarra

$598  
 
 
 
Amarra Homecoming 89726 Quick Delivery!

89726 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 89739 Quick Delivery!

89739 Amarra Homecoming

$578  
 
 
 
 
Amarra Homecoming 89741 Quick Delivery!

89741 Amarra Homecoming

$598  
 
 
 
 
Amarra Homecoming 89756 Quick Delivery!

89756 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89770 Quick Delivery!

89770 Amarra Homecoming

$650  
 
 
 
 
Amarra 89395 Quick Delivery!

89395 Amarra

$538  
 
 
 
 
Amarra 89512 Quick Delivery!

89512 Amarra

$350  
 
 
Amarra 89527 Quick Delivery!

89527 Amarra

$478  
 
 
 
Amarra 89529 Quick Delivery!

89529 Amarra

$478  
 
 
Amarra 88360 Quick Delivery!

88360 Amarra

$498  
 
 
 
 
 
Amarra 89646 Quick Delivery!

89646 Amarra

$550  
 
 
Amarra 89658 Quick Delivery!

89658 Amarra

$598  
 
Amarra 89734 Quick Delivery!

89734 Amarra

$998  
 
 
 
Amarra 89776 Quick Delivery!

89776 Amarra

$798  
 
 
Amarra 89809 Quick Delivery!

89809 Amarra

$550  
 
 
Amarra Homecoming 89681 Quick Delivery!

89681 Amarra Homecoming

$398  
 
 
Amarra Homecoming 89714 Quick Delivery!

89714 Amarra Homecoming

$418  
 
 
Amarra 89305 Quick Delivery!

89305 Amarra

$518  
 
 
 
Amarra Homecoming 89757 Quick Delivery!

89757 Amarra Homecoming

$438  
 
 
 
Amarra Homecoming 89762 Quick Delivery!

89762 Amarra Homecoming

$430  
 
 
 
 
Amarra Homecoming 89774 Quick Delivery!

89774 Amarra Homecoming

$498  
 
 
 
 
Amarra Homecoming 89787 Quick Delivery!

89787 Amarra Homecoming

$418  
 
 
Amarra Homecoming 89048 Quick Delivery!

89048 Amarra Homecoming

$450  
 
 
 
Amarra 89433 Quick Delivery!

89433 Amarra

$518  
 
 
 
Amarra 89488 Quick Delivery!

89488 Amarra

$398  
 
 
Amarra 89505 Quick Delivery!

89505 Amarra

$678  
 
 
 
 
Amarra 88946 Quick Delivery!

88946 Amarra

$798  
 
 
 
 
755
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. Next >
logo-footer
About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

Follow Us On Social
Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
Customer Service
  • The Experience
  • Returns
Information
  • About Us
  • Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience

  • About Us/ Events

    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel