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    • Jessica Angel

Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

Sort By:
Amarra Homecoming 88953 Quick Delivery!

88953 Amarra Homecoming

$350  
 
 
 
Amarra Homecoming 88956 Quick Delivery!

88956 Amarra Homecoming

$338  
 
 
Amarra Homecoming 88961 Quick Delivery!

88961 Amarra Homecoming

$378  
 
 
Amarra Homecoming 88962 Quick Delivery!

88962 Amarra Homecoming

$378  
 
 
 
Amarra Homecoming 88965 Quick Delivery!

88965 Amarra Homecoming

$378  
 
 
 
Amarra Homecoming 88966 Quick Delivery!

88966 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 88967 Quick Delivery!

88967 Amarra Homecoming

$458  
 
 
 
 
Amarra Homecoming 88969 Quick Delivery!

88969 Amarra Homecoming

$298  
 
 
 
 
Amarra Homecoming 88972 Quick Delivery!

88972 Amarra Homecoming

$418  
 
 
 
Amarra Homecoming 88973 Quick Delivery!

88973 Amarra Homecoming

$378  
 
 
Amarra Homecoming 88974 Quick Delivery!

88974 Amarra Homecoming

$478  
 
 
 
Amarra Homecoming 88975 Quick Delivery!

88975 Amarra Homecoming

$458  
 
 
 
 
Amarra Homecoming 88979 Quick Delivery!

88979 Amarra Homecoming

$398  
 
 
Amarra Homecoming 88981 Quick Delivery!

88981 Amarra Homecoming

$438  
 
 
 
 
Amarra Homecoming 88983 Quick Delivery!

88983 Amarra Homecoming

$418  
 
 
Amarra Homecoming 88993 Quick Delivery!

88993 Amarra Homecoming

$518  
 
 
 
 
Amarra Homecoming 88998 Quick Delivery!

88998 Amarra Homecoming

$398  
 
 
 
 
Amarra Homecoming 89002 Quick Delivery!

89002 Amarra Homecoming

$318  
 
 
 
Amarra Homecoming 89004 Quick Delivery!

89004 Amarra Homecoming

$350  
 
Amarra Homecoming 89005 Quick Delivery!

89005 Amarra Homecoming

$418  
 
 
 
Amarra Homecoming 89006 Quick Delivery!

89006 Amarra Homecoming

$458  
 
 
 
 
 
Amarra Homecoming 89008 Quick Delivery!

89008 Amarra Homecoming

$478  
 
 
 
Amarra Homecoming 89009 Quick Delivery!

89009 Amarra Homecoming

$358  
 
 
 
 
Amarra Homecoming 89010 Quick Delivery!

89010 Amarra Homecoming

$458  
 
 
 
 
Amarra Homecoming 89013 Quick Delivery!

89013 Amarra Homecoming

$358  
 
 
 
 
Amarra Homecoming 89014 Quick Delivery!

89014 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 89015 Quick Delivery!

89015 Amarra Homecoming

$378  
 
 
 
Amarra Homecoming 89017 Quick Delivery!

89017 Amarra Homecoming

$378  
 
 
Amarra Homecoming 89020

89020 Amarra Homecoming

$398  
 
 
 
IN STORE
Amarra Homecoming 89021 Quick Delivery!

89021 Amarra Homecoming

$358  
 
 
 
Amarra Homecoming 89024 Quick Delivery!

89024 Amarra Homecoming

$338  
 
 
 
 
Amarra Homecoming 88042 Quick Delivery!

88042 Amarra Homecoming

$498  
 
 
 
 
 
 
 
 
 
 
Amarra Homecoming 94286 Quick Delivery!

94286 Amarra Homecoming

$498  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amarra 88201 Quick Delivery!

88201 Amarra

$518  
 
 
Amarra 88202 Quick Delivery!

88202 Amarra

$498  
 
 
 
Amarra 88204 Quick Delivery!

88204 Amarra

$598  
 
 
 
 
 
Amarra 88206 Quick Delivery!

88206 Amarra

$398  
 
 
 
Amarra 88207

88207 Amarra

$550 $399 
 
 
 
 
 
IN STORE
Amarra 88211 Quick Delivery!

88211 Amarra

$498  
 
 
Amarra 88212 Quick Delivery!

88212 Amarra

$450  
 
 
 
Amarra 88214 Quick Delivery!

88214 Amarra

$498  
 
 
 
 
Amarra 88215

88215 Amarra

$398  
 
 
 
IN STORE
Amarra 88217

88217 Amarra

$450 $350 
 
 
IN STORE
Amarra 88219 Quick Delivery!

88219 Amarra

$658  
 
 
 
Amarra 88220

88220 Amarra

$378  
 
 
 
IN STORE
Amarra 88224 Quick Delivery!

88224 Amarra

$618  
 
 
 
 
Amarra 88228 Quick Delivery!

88228 Amarra

$498  
 
 
 
 
 
 
Amarra 88232 Quick Delivery!

88232 Amarra

$578  
 
 
 
Amarra 88234 Quick Delivery!

88234 Amarra

$438  
 
 
 
 
Amarra 88239 Quick Delivery!

88239 Amarra

$598  
 
 
 
Amarra 88240 Quick Delivery!

88240 Amarra

$578  
 
 
 
Amarra 88242 Quick Delivery!

88242 Amarra

$550  
 
 
 
Amarra 88243 Quick Delivery!

88243 Amarra

$458  
 
 
 
 
Amarra 88244 Quick Delivery!

88244 Amarra

$550  
 
 
 
Amarra 88248 Quick Delivery!

88248 Amarra

$398  
 
 
 
Amarra 88250 Quick Delivery!

88250 Amarra

$530  
 
 
 
 
Amarra 88255 Quick Delivery!

88255 Amarra

$518  
 
 
 
 
 
Amarra 88257 Quick Delivery!

88257 Amarra

$450  
 
 
 
Amarra 88266 Quick Delivery!

88266 Amarra

$598  
 
 
 
 
Amarra 88267

88267 Amarra

$550 $399 
 
 
 
 
IN STORE
Amarra 88269 Quick Delivery!

88269 Amarra

$478  
 
 
 
 
Amarra 88271 Quick Delivery!

88271 Amarra

$498  
 
 
 
 
 
Amarra 88276

88276 Amarra

$450 $350 
 
 
 
IN STORE
Amarra 88277 Quick Delivery!

88277 Amarra

$498  
 
 
 
 
 
Amarra 88278 Quick Delivery!

88278 Amarra

$498  
 
 
 
Amarra 88279 Quick Delivery!

88279 Amarra

$418  
 
 
 
 
Amarra 88281 Quick Delivery!

88281 Amarra

$398  
 
 
 
 
Amarra 88285 Quick Delivery!

88285 Amarra

$498  
 
 
 
 
Amarra 88288 Quick Delivery!

88288 Amarra

$478  
 
 
 
Amarra 88298 Quick Delivery!

88298 Amarra

$578  
 
 
 
Amarra 88302 Quick Delivery!

88302 Amarra

$518  
 
Amarra 88306 Quick Delivery!

88306 Amarra

$498  
 
 
Amarra 88307 Quick Delivery!

88307 Amarra

$658  
 
 
 
 
Amarra 88308 Quick Delivery!

88308 Amarra

$538  
 
 
 
 
Amarra 88309 Quick Delivery!

88309 Amarra

$478  
 
 
 
 
Amarra 88312 Quick Delivery!

88312 Amarra

$498  
 
 
 
Amarra 88314 Quick Delivery!

88314 Amarra

$498  
 
 
Amarra 88316 Quick Delivery!

88316 Amarra

$498  
 
 
 
 
 
 
 
Amarra 88323 Quick Delivery!

88323 Amarra

$450  
 
 
 
Amarra 88324 Quick Delivery!

88324 Amarra

$578  
 
 
 
Amarra 88325 Quick Delivery!

88325 Amarra

$498  
 
 
 
 
 
 
 
 
Amarra 88326 Quick Delivery!

88326 Amarra

$398  
 
 
 
 
Amarra 88328 Quick Delivery!

88328 Amarra

$350  
 
 
 
 
Amarra 88329 Quick Delivery!

88329 Amarra

$450  
 
 
 
 
Amarra 88330 Quick Delivery!

88330 Amarra

$478  
 
 
 
 
Amarra 88332 Quick Delivery!

88332 Amarra

$498  
 
 
 
 
 
Amarra 88333 Quick Delivery!

88333 Amarra

$450  
 
 
 
 
 
 
Amarra 88335 Quick Delivery!

88335 Amarra

$398  
 
 
 
Amarra 88336 Quick Delivery!

88336 Amarra

$478  
 
 
 
 
Amarra 88338 Quick Delivery!

88338 Amarra

$498  
 
 
 
Amarra 88339 Quick Delivery!

88339 Amarra

$518  
 
 
 
 
 
 
Amarra 88340 Quick Delivery!

88340 Amarra

$478  
 
 
 
Amarra 88341 Quick Delivery!

88341 Amarra

$558  
 
 
 
 
 
Amarra 88343 Quick Delivery!

88343 Amarra

$478  
 
 
 
Amarra 88347 Quick Delivery!

88347 Amarra

$498  
 
 
 
 
Amarra 88352 Quick Delivery!

88352 Amarra

$550  
 
 
 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience

  • About Us/ Events

    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel