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    • Jessica Angel

Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

Sort By:
Amarra 88354 Quick Delivery!

88354 Amarra

$578  
 
 
 
 
Amarra 88356 Quick Delivery!

88356 Amarra

$450  
 
 
 
 
Amarra 88359

88359 Amarra

$550 $450 
 
 
 
 
 
IN STORE
Amarra 88361 Quick Delivery!

88361 Amarra

$458  
 
 
 
Amarra 88365 Quick Delivery!

88365 Amarra

$518  
 
 
 
 
Amarra 88371 Quick Delivery!

88371 Amarra

$490  
 
 
 
 
Amarra 88372 Quick Delivery!

88372 Amarra

$550  
 
 
Amarra 88379 Quick Delivery!

88379 Amarra

$598  
 
 
 
 
Amarra 88380 Quick Delivery!

88380 Amarra

$578  
 
 
 
Amarra 88384 Quick Delivery!

88384 Amarra

$498  
 
 
 
 
Amarra 88387 Quick Delivery!

88387 Amarra

$450  
 
 
Amarra 88388

88388 Amarra

$550 $450 
 
 
 
IN STORE
Amarra 88391 Quick Delivery!

88391 Amarra

$578  
 
 
Amarra 88400 Quick Delivery!

88400 Amarra

$518  
 
 
Amarra 88401 Quick Delivery!

88401 Amarra

$378  
 
 
 
Amarra 88410 Quick Delivery!

88410 Amarra

$538  
 
 
 
Amarra 88411 Quick Delivery!

88411 Amarra

$558  
 
 
Amarra 88413 Quick Delivery!

88413 Amarra

$558  
 
 
 
Amarra 88420 Quick Delivery!

88420 Amarra

$498  
 
 
 
Amarra 88421 Quick Delivery!

88421 Amarra

$538  
 
 
Amarra 88422 Quick Delivery!

88422 Amarra

$338  
 
 
 
 
Amarra 88423 Quick Delivery!

88423 Amarra

$350  
 
 
 
Amarra 88425 Quick Delivery!

88425 Amarra

$350  
 
 
 
 
Amarra 88426 Quick Delivery!

88426 Amarra

$350  
 
Amarra 88428 Quick Delivery!

88428 Amarra

$438  
 
 
 
 
Amarra 88430 Quick Delivery!

88430 Amarra

$358  
 
 
 
 
Amarra 88431 Quick Delivery!

88431 Amarra

$318  
 
 
 
 
Amarra 88432 Quick Delivery!

88432 Amarra

$350  
 
 
 
 
Amarra 88434 Quick Delivery!

88434 Amarra

$458  
 
 
 
 
Amarra 88435 Quick Delivery!

88435 Amarra

$450  
 
 
 
 
Amarra 88436

88436 Amarra

$478 $350 
 
 
 
IN STORE
Amarra 88437 Quick Delivery!

88437 Amarra

$398  
 
 
 
 
Amarra 88438 Quick Delivery!

88438 Amarra

$398  
 
 
 
 
Amarra 88631 Quick Delivery!

88631 Amarra

$498  
 
 
 
 
 
 
 
 
 
Amarra 88747 Quick Delivery!

88747 Amarra

$498  
 
 
 
 
 
 
 
Amarra 88760 Quick Delivery!

88760 Amarra

$550  
 
 
 
 
 
 
 
 
 
Amarra 88761 Quick Delivery!

88761 Amarra

$518  
 
 
 
Amarra 88764 Quick Delivery!

88764 Amarra

$518  
 
 
 
Amarra 88808 Quick Delivery!

88808 Amarra

$518  
 
 
 
 
 
Amarra 88813 Quick Delivery!

88813 Amarra

$550  
 
 
 
 
 
 
 
Amarra 88835 Quick Delivery!

88835 Amarra

$398  
 
 
 
 
 
 
 
 
Amarra 88083 Quick Delivery!

88083 Amarra

$598  
 
 
 
 
 
Amarra 88084 Quick Delivery!

88084 Amarra

$550  
 
 
Amarra 88086 Quick Delivery!

88086 Amarra

$598  
 
 
 
 
Amarra 88090 Quick Delivery!

88090 Amarra

$538  
 
 
Amarra 88094 Quick Delivery!

88094 Amarra

$698  
 
 
 
Amarra 88096 Quick Delivery!

88096 Amarra

$438  
 
 
 
Amarra 88098 Quick Delivery!

88098 Amarra

$450  
 
 
Amarra 88100 Quick Delivery!

88100 Amarra

$350  
 
 
 
Amarra 88101 Quick Delivery!

88101 Amarra

$498  
 
 
 
 
 
 
Amarra 88103 Quick Delivery!

88103 Amarra

$518  
 
 
 
Amarra 88105 Quick Delivery!

88105 Amarra

$398  
 
 
 
Amarra 88109 Quick Delivery!

88109 Amarra

$618  
 
 
 
Amarra 88113 Quick Delivery!

88113 Amarra

$498  
 
 
Amarra 88114 Quick Delivery!

88114 Amarra

$498  
 
 
Amarra 88132 Quick Delivery!

88132 Amarra

$678  
 
 
 
Amarra 88140 Quick Delivery!

88140 Amarra

$798  
 
 
 
 
Amarra 20019 Quick Delivery!

20019 Amarra

$499  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amarra 87292 Quick Delivery!

87292 Amarra

$549  
 
 
 
 
Amarra Homecoming 87148 Quick Delivery!

87148 Amarra Homecoming

$318  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amarra Homecoming 88705

88705 Amarra Homecoming

$450 $350 
 
 
 
 
 
 
 
 
 
IN STORE
Amarra Homecoming 88008 Quick Delivery!

88008 Amarra Homecoming

$498  
 
 
 
 
 
Amarra Homecoming 88014 Quick Delivery!

88014 Amarra Homecoming

$498  
 
 
 
 
 
 
Amarra Homecoming 88027 Quick Delivery!

88027 Amarra Homecoming

$370  
 
 
 
Amarra Homecoming 88030

88030 Amarra Homecoming

$498  
 
 
 
Amarra Homecoming 88038 Quick Delivery!

88038 Amarra Homecoming

$398  
 
 
 
 
 
 
Amarra Homecoming 88040 Quick Delivery!

88040 Amarra Homecoming

$598  
 
 
 
 
Amarra Homecoming 88041 Quick Delivery!

88041 Amarra Homecoming

$426  
 
 
 
Amarra Homecoming 88052 Quick Delivery!

88052 Amarra Homecoming

$418  
 
 
Amarra Homecoming 88057 Quick Delivery!

88057 Amarra Homecoming

$298  
 
 
 
 
 
Amarra Homecoming 88059 Quick Delivery!

88059 Amarra Homecoming

$326  
 
 
Amarra Homecoming 88068 Quick Delivery!

88068 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 88069 Quick Delivery!

88069 Amarra Homecoming

$398  
 
 
 
 
Amarra Homecoming 88074 Quick Delivery!

88074 Amarra Homecoming

$378  
 
 
 
 
 
 
Amarra Homecoming 88076 Quick Delivery!

88076 Amarra Homecoming

$278  
 
 
 
 
 
 
Amarra Homecoming 94248

94248 Amarra Homecoming

$298 $199 
 
 
 
 
 
IN STORE
Amarra Homecoming 94280 Quick Delivery!

94280 Amarra Homecoming

$398  
 
 
 
 
Amarra Homecoming 94292 Quick Delivery!

94292 Amarra Homecoming

$550  
 
Amarra Homecoming 94298 Quick Delivery!

94298 Amarra Homecoming

$498  
 
Amarra Homecoming 94310 Quick Delivery!

94310 Amarra Homecoming

$550  
 
 
 
 
Amarra 88728 Quick Delivery!

88728 Amarra

$578  
 
 
 
 
 
Amarra 88748 Quick Delivery!

88748 Amarra

$478  
 
 
 
Amarra 88753 Quick Delivery!

88753 Amarra

$578  
 
 
Amarra 88769 Quick Delivery!

88769 Amarra

$500  
 
 
 
 
 
Amarra 88782 Quick Delivery!

88782 Amarra

$498  
 
 
 
Amarra 88783 Quick Delivery!

88783 Amarra

$550  
 
 
 
 
 
Amarra 88790 Quick Delivery!

88790 Amarra

$600  
 
 
 
Amarra 88791 Quick Delivery!

88791 Amarra

$478  
 
 
 
 
 
Amarra 88794 Quick Delivery!

88794 Amarra

$518  
 
 
 
Amarra 88796 Quick Delivery!

88796 Amarra

$398  
 
Amarra 88798 Quick Delivery!

88798 Amarra

$478  
 
 
 
 
Amarra 88802 Quick Delivery!

88802 Amarra

$498  
 
 
 
 
 
Amarra 88804 Quick Delivery!

88804 Amarra

$398  
 
 
Amarra 88805 Quick Delivery!

88805 Amarra

$478  
 
 
 
 
Amarra 88809 Quick Delivery!

88809 Amarra

$498  
 
 
 
 
Amarra 88810 Quick Delivery!

88810 Amarra

$498  
 
 
 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience

  • About Us/ Events

    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel