Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
Bridal appointments required, homecoming appointments strongly encouraged for less wait time. Click here to book!
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Book an Appointment!
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Bridal Experience
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
  • Amarra
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • A&F TOP PICKS:
    +
    • Featured Styles
    • Here For Hoco!
    • Short Dresses
    • Homecoming SALE!!
    • $499 or Less!
    • Bridal Gowns
    • Bridal Stylists' Favs
    • New Bridal Arrivals!
  • Browse By Hoco/Prom Designer!
    +
    • Sherri Hill
    • Amarra
    • Ellie Wilde
    • Ava Presley
    • Kate Parker Prom
    • Kate Parker Homecoming
  • Browse Bridal Collections
    +
    • Morilee
    • Allure Bridals
    • Sincerity Bridal
  • More Styles
    -
    • Jessica Angel

Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

Sort By:
Amarra 94021 Quick Delivery!

94021 Amarra

$698  
 
 
 
Amarra 88802 Quick Delivery!

88802 Amarra

$498  
 
 
 
 
 
Amarra 88783 Quick Delivery!

88783 Amarra

$550  
 
 
 
 
 
Amarra 88794 Quick Delivery!

88794 Amarra

$518  
 
 
 
Amarra 94017 Quick Delivery!

94017 Amarra

$599  
 
 
 
Amarra 94054 Quick Delivery!

94054 Amarra

$498  
 
 
 
Amarra 94300 Quick Delivery!

94300 Amarra

$600  
 
 
 
 
Amarra 88798 Quick Delivery!

88798 Amarra

$478  
 
 
 
 
Amarra 94042 Quick Delivery!

94042 Amarra

$720  
 
 
Amarra 94025 Quick Delivery!

94025 Amarra

$498  
 
 
 
Amarra 94038 Quick Delivery!

94038 Amarra

$1000  
 
 
 
Amarra 88748 Quick Delivery!

88748 Amarra

$478  
 
 
 
Amarra 94006 Quick Delivery!

94006 Amarra

$649  
 
 
 
Amarra 94015 Quick Delivery!

94015 Amarra

$599  
 
 
 
 
Amarra 88728 Quick Delivery!

88728 Amarra

$578  
 
 
 
 
 
Amarra 94051 Quick Delivery!

94051 Amarra

$648  
 
 
 
Amarra 88769 Quick Delivery!

88769 Amarra

$500  
 
 
 
 
 
Amarra 94005 Quick Delivery!

94005 Amarra

$649  
 
 
 
 
Amarra 88753 Quick Delivery!

88753 Amarra

$578  
 
 
Amarra 94278 Quick Delivery!

94278 Amarra

$498  
 
 
 
Amarra 88804 Quick Delivery!

88804 Amarra

$398  
 
 
Amarra 94004 Quick Delivery!

94004 Amarra

$649  
 
 
 
Amarra 94027 Quick Delivery!

94027 Amarra

$600  
 
 
 
Amarra 88810 Quick Delivery!

88810 Amarra

$498  
 
 
 
 
Amarra 88851 Quick Delivery!

88851 Amarra

$298  
 
 
 
 
Amarra 88870 Quick Delivery!

88870 Amarra

$278  
 
 
 
Amarra 94035 Quick Delivery!

94035 Amarra

$700  
 
 
 
Amarra 88872 Quick Delivery!

88872 Amarra

$550  
 
 
 
 
Amarra 94013 Quick Delivery!

94013 Amarra

$649  
 
 
 
Amarra 94052 Quick Delivery!

94052 Amarra

$600  
 
 
 
Amarra 94010 Quick Delivery!

94010 Amarra

$649  
 
 
 
Amarra 94024 Quick Delivery!

94024 Amarra

$559  
 
 
 
 
Amarra 94028 Quick Delivery!

94028 Amarra

$649  
 
 
 
Amarra 94039 Quick Delivery!

94039 Amarra

$570  
 
 
 
Amarra 88543 Quick Delivery!

88543 Amarra

$599  
 
 
 
 
 
 
Amarra 88811 Quick Delivery!

88811 Amarra

$458  
 
 
 
Amarra 88874 Quick Delivery!

88874 Amarra

$558  
 
 
 
Amarra 94014 Quick Delivery!

94014 Amarra

$599  
 
 
 
Amarra 94018 Quick Delivery!

94018 Amarra

$599  
 
 
 
 
Amarra 94020 Quick Delivery!

94020 Amarra

$600  
 
 
Amarra 88782 Quick Delivery!

88782 Amarra

$498  
 
 
 
Amarra 88796 Quick Delivery!

88796 Amarra

$398  
 
Amarra 88830 Quick Delivery!

88830 Amarra

$318  
 
 
Amarra 88853 Quick Delivery!

88853 Amarra

$498  
 
 
Amarra 88880 Quick Delivery!

88880 Amarra

$596  
 
 
Amarra 94019 Quick Delivery!

94019 Amarra

$750  
 
 
 
Amarra 88832 Quick Delivery!

88832 Amarra

$598  
 
 
 
 
Amarra 94044 Quick Delivery!

94044 Amarra

$650  
 
 
 
Amarra 88651 Quick Delivery!

88651 Amarra

$549  
 
 
 
Amarra 94050 Quick Delivery!

94050 Amarra

$649  
 
 
 
Amarra 88670 Quick Delivery!

88670 Amarra

$550  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amarra 88692 Quick Delivery!

88692 Amarra

$498  
 
 
 
Amarra 88809 Quick Delivery!

88809 Amarra

$498  
 
 
 
 
Amarra 94003 Quick Delivery!

94003 Amarra

$649  
 
 
 
Amarra 94033 Quick Delivery!

94033 Amarra

$679  
 
 
 
Amarra 88790 Quick Delivery!

88790 Amarra

$600  
 
 
 
Amarra 88805 Quick Delivery!

88805 Amarra

$478  
 
 
 
 
Amarra 88833 Quick Delivery!

88833 Amarra

$698  
 
 
Amarra 88852 Quick Delivery!

88852 Amarra

$600  
 
 
Amarra 88861 Quick Delivery!

88861 Amarra

$498  
 
Amarra 94000 Quick Delivery!

94000 Amarra

$549  
 
 
 
 
 
Amarra 94144 Quick Delivery!

94144 Amarra

$358  
 
 
 
 
 
 
 
Amarra Homecoming 88676 Quick Delivery!

88676 Amarra Homecoming

$338  
 
 
Amarra Homecoming 88668 Quick Delivery!

88668 Amarra Homecoming

$398  
 
 
 
Amarra Homecoming 88684 Quick Delivery!

88684 Amarra Homecoming

$298  
 
 
 
Amarra Homecoming 87125 Quick Delivery!

87125 Amarra Homecoming

$478  
 
Amarra 88586 Quick Delivery!

88586 Amarra

$389  
 
 
 
Amarra 88635 Quick Delivery!

88635 Amarra

$399  
 
 
 
Amarra 87437 Quick Delivery!

87437 Amarra

$298  
 
 
 
Amarra 87427 Quick Delivery!

87427 Amarra

$298  
 
Amarra 87452 Quick Delivery!

87452 Amarra

$298  
 
 
 
Amarra 87439 Quick Delivery!

87439 Amarra

$298  
 
 
 
 
 
 
 
Amarra 87454 Quick Delivery!

87454 Amarra

$298  
 
 
Amarra 87190 Quick Delivery!

87190 Amarra

$398  
 
 
 
 
 
Amarra 87191 Quick Delivery!

87191 Amarra

$298  
 
 
 
 
 
Amarra 87456 Quick Delivery!

87456 Amarra

$450  
 
Amarra 87147 Quick Delivery!

87147 Amarra

$230  
 
 
 
 
 
 
Amarra 87163 Quick Delivery!

87163 Amarra

$450  
 
 
Amarra 87435 Quick Delivery!

87435 Amarra

$298  
 
Amarra 87432 Quick Delivery!

87432 Amarra

$298  
 
 
 
 
 
Amarra 87517 Quick Delivery!

87517 Amarra

$298  
 
 
Amarra 87431 Quick Delivery!

87431 Amarra

$338  
 
 
Amarra 87440 Quick Delivery!

87440 Amarra

$358  
 
755
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
logo-footer
About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

Follow Us On Social
Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
Customer Service
  • The Experience
  • Returns
Information
  • About Us
  • Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience

  • About Us/ Events

    • Overview
    • Events
    • The Experience
    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel