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Prom walk-ins welcome or book ahead. Bridal appointments required. Call 479-646-1997 or click here to prebook!
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Amarra

Turn heads this season in an Amarra homecoming and/or prom dress, where bold design meets luxury craftsmanship. Known for their signature sparkle, figure-flattering silhouettes, and statement details, Amarra dresses are made for the girl who loves to stand out. From sleek mermaid gowns to glittering tulle ballgowns, every style captures confidence, elegance, and edge. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer one of the largest Amarra dress collections in Western Arkansas and Eastern Oklahoma, with hundreds of styles available in sizes 000–24. Whether you’re shopping for homecoming, prom, or pageant, our stylists deliver an unforgettable experience with personalized service and exclusive in-store inventory. Find your perfect Amarra dress and make your moment unforgettable—book your appointment at Always & Forever today before your dream gown is gone!

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Amarra 88617

88617 Amarra

$398  
 
 
 
 
IN STORE!
Amarra 88635

88635 Amarra

$399  
 
 
 
Amarra 20168

20168 Amarra

$319  
 
 
 
 
 
 
 
IN STORE!
Amarra 87147

87147 Amarra

$230  
 
 
 
 
 
 
Amarra 87163

87163 Amarra

$450  
 
 
Amarra 87190

87190 Amarra

$398  
 
 
 
 
 
Amarra 87427

87427 Amarra

$298  
 
Amarra 87428

87428 Amarra

$478  
 
 
Amarra 87431

87431 Amarra

$338  
 
 
Amarra 87432

87432 Amarra

$298  
 
 
 
 
 
Amarra 87435

87435 Amarra

$298  
 
Amarra 87437

87437 Amarra

$298  
 
 
 
Amarra 87439

87439 Amarra

$298  
 
 
 
 
 
 
 
Amarra 87440

87440 Amarra

$358  
 
Amarra 87449

87449 Amarra

$298  
 
 
 
Amarra 87452

87452 Amarra

$298  
 
 
 
IN STORE!
Amarra 87454

87454 Amarra

$298  
 
 
Amarra 87456

87456 Amarra

$450  
 
Amarra 87517

87517 Amarra

$298  
 
 
Amarra 87191

87191 Amarra

$298  
 
 
 
 
 
Amarra 20116

20116 Amarra

$319  
 
 
 
 
 
 
Amarra 25831OLD

25831OLD Amarra

 
790
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: 12:30PM - 4:00PM

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Bridal Gowns
  • SALE!
  • Morilee Boutique Styles