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  • A&F TOP PICKS:
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    • Morilee
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    • Jessica Angel

Allure Bridals

Elegant, refined, and effortlessly romantic — Allure Bridals wedding dresses are designed for the bride who wants to feel beautiful, confident, and unforgettable. Known for their impeccable structure, delicate lace, and show-stopping trains, Allure gowns blend modern sophistication with timeless bridal charm. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer an extensive selections of Allure Bridals gowns for brides to be wedding dress shopping in Western Arkansas and Eastern Oklahoma. Each Allure bridal gown is crafted to highlight your natural beauty with luxurious fabrics and flattering silhouettes that fit like a dream. From sleek crepe sheath dresses to romantic ballgowns, our stylists make finding your perfect Allure wedding dress an experience you’ll cherish forever. Book your bridal appointment today and discover why so many brides say yes to Allure Bridals at Always & Forever.

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Allure Bridal A1416L Quick Delivery!

A1416L Allure Bridal

 
 
 
Allure Bridal A1417

A1417 Allure Bridal

 
 
Allure Bridal A1418 Quick Delivery!

A1418 Allure Bridal

 
 
 
Allure Bridal A1418L Quick Delivery!

A1418L Allure Bridal

 
 
 
Allure Bridal A1418SL Quick Delivery!

A1418SL Allure Bridal

 
 
 
Allure Bridal A1419 Quick Delivery!

A1419 Allure Bridal

 
 
 
Allure Bridal A1420 Quick Delivery!

A1420 Allure Bridal

 
 
Allure Bridal A1420T

A1420T Allure Bridal

 
 
Allure Bridal A1350

A1350 Allure Bridal

 
 
IN STORE
Allure Bridal A1350P

A1350P Allure Bridal

 
 
Allure Bridal A1351

A1351 Allure Bridal

 
 
Allure Bridal A1351L Quick Delivery!

A1351L Allure Bridal

 
 
Allure Bridal A1351SL

A1351SL Allure Bridal

 
 
Allure Bridal A1352 Quick Delivery!

A1352 Allure Bridal

 
 
Allure Bridal A1353 Quick Delivery!

A1353 Allure Bridal

 
 
Allure Bridal A1354 Quick Delivery!

A1354 Allure Bridal

 
 
 
Allure Bridal A1355 Quick Delivery!

A1355 Allure Bridal

 
 
 
Allure Bridal A1356

A1356 Allure Bridal

 
 
Allure Bridal A1356NS

A1356NS Allure Bridal

 
 
Allure Bridal A1357 Quick Delivery!

A1357 Allure Bridal

 
 
 
Allure Bridal A1357L Quick Delivery!

A1357L Allure Bridal

 
 
 
Allure Bridal A1358

A1358 Allure Bridal

 
 
Allure Bridal A1358A

A1358A Allure Bridal

 
 
Allure Bridal A1359

A1359 Allure Bridal

 
 
Allure Bridal A1359A Quick Delivery!

A1359A Allure Bridal

 
 
Allure Bridal A1360 Quick Delivery!

A1360 Allure Bridal

 
 
Allure Bridal A1360L Quick Delivery!

A1360L Allure Bridal

 
 
Allure Bridal A1361 Quick Delivery!

A1361 Allure Bridal

 
 
 
Allure Bridal A1361L

A1361L Allure Bridal

 
 
 
Allure Bridal A1362 Quick Delivery!

A1362 Allure Bridal

 
 
Allure Bridal A1362T

A1362T Allure Bridal

 
 
Allure Bridal A1363

A1363 Allure Bridal

 
 
Allure Bridal A1363A

A1363A Allure Bridal

 
 
Allure Bridal A1364

A1364 Allure Bridal

 
 
Allure Bridal A1364A

A1364A Allure Bridal

 
 
Allure Bridal A1364AL

A1364AL Allure Bridal

 
 
Allure Bridal A1364L

A1364L Allure Bridal

 
 
Allure Bridal A1365

A1365 Allure Bridal

 
 
 
Allure Bridal A1365L

A1365L Allure Bridal

 
 
 
Allure Bridal A1367AT

A1367AT Allure Bridal

 
 
Allure Bridal A1367T

A1367T Allure Bridal

 
 
Allure Bridal A1366

A1366 Allure Bridal

 
 
Allure Bridal A1368

A1368 Allure Bridal

 
 
 
Allure Bridal A1366A

A1366A Allure Bridal

 
 
Allure Bridal A1368L

A1368L Allure Bridal

 
 
 
Allure Bridal A1367

A1367 Allure Bridal

 
 
Allure Bridal A1367A

A1367A Allure Bridal

 
 
Allure Bridal A1369

A1369 Allure Bridal

 
 
Allure Bridal A1300 Quick Delivery!

A1300 Allure Bridal

 
 
Allure Bridal A1300L Quick Delivery!

A1300L Allure Bridal

 
 
Allure Bridal A1303 Quick Delivery!

A1303 Allure Bridal

 
 
Allure Bridal A1304 Quick Delivery!

A1304 Allure Bridal

 
 
 
Allure Bridal A1305 Quick Delivery!

A1305 Allure Bridal

 
 
Allure Bridal A1305L

A1305L Allure Bridal

 
 
Allure Bridal A1306 Quick Delivery!

A1306 Allure Bridal

 
 
 
Allure Bridal A1308 Quick Delivery!

A1308 Allure Bridal

 
 
Allure Bridal A1308A Quick Delivery!

A1308A Allure Bridal

 
 
Allure Bridal A1309 Quick Delivery!

A1309 Allure Bridal

 
 
 
Allure Bridal A1309L Quick Delivery!

A1309L Allure Bridal

 
 
 
Allure Bridal A1310 Quick Delivery!

A1310 Allure Bridal

 
 
 
Allure Bridal A1310L Quick Delivery!

A1310L Allure Bridal

 
 
 
Allure Bridal-Sleeves only A1310SL Quick Delivery!

A1310SL Allure Bridal-Sleeves only

 
 
Allure Bridal A1311 Quick Delivery!

A1311 Allure Bridal

 
 
Allure Bridal A1311Z

A1311Z Allure Bridal

 
 
IN STORE
Allure Bridal A1312 Quick Delivery!

A1312 Allure Bridal

 
 
 
Allure Bridal A1314 Quick Delivery!

A1314 Allure Bridal

 
 
 
Allure Bridal A1314L Quick Delivery!

A1314L Allure Bridal

 
 
 
Allure Bridal-Sleeves only A1314SL Quick Delivery!

A1314SL Allure Bridal-Sleeves only

 
 
Allure Bridal A1315

A1315 Allure Bridal

 
 
Allure Bridal A1316 Quick Delivery!

A1316 Allure Bridal

 
 
 
Allure Bridal A1316L

A1316L Allure Bridal

 
 
 
Allure Bridal A1316Z Quick Delivery!

A1316Z Allure Bridal

 
 
 
Allure Bridal A1316ZL

A1316ZL Allure Bridal

 
 
 
Allure Bridal A1317 Quick Delivery!

A1317 Allure Bridal

 
 
Allure Bridal A1317Z

A1317Z Allure Bridal

 
 
Allure Bridal A1318 Quick Delivery!

A1318 Allure Bridal

 
 
 
Allure Bridal A1318L Quick Delivery!

A1318L Allure Bridal

 
 
 
Allure Bridal A1319 Quick Delivery!

A1319 Allure Bridal

 
 
 
Allure Bridal A1320 Quick Delivery!

A1320 Allure Bridal

 
 
 
Allure Bridal A1320L Quick Delivery!

A1320L Allure Bridal

 
 
 
Allure Bridal A1321 Quick Delivery!

A1321 Allure Bridal

 
 
Allure Bridal A1321SL

A1321SL Allure Bridal

 
 
Allure Bridal A1321Z Quick Delivery!

A1321Z Allure Bridal

 
 
Allure Bridal A1251 Quick Delivery!

A1251 Allure Bridal

 
 
 
Allure Bridal A1251L

A1251L Allure Bridal

 
 
 
Allure Bridal A1252 Quick Delivery!

A1252 Allure Bridal

 
 
 
Allure Bridal A1252L Quick Delivery!

A1252L Allure Bridal

 
 
 
Allure Bridal A1253 Quick Delivery!

A1253 Allure Bridal

 
 
Allure Bridal A1253L Quick Delivery!

A1253L Allure Bridal

 
 
Allure Bridal A1254 Quick Delivery!

A1254 Allure Bridal

 
 
Allure Bridal A1255 Quick Delivery!

A1255 Allure Bridal

 
 
 
Allure Bridal A1255LS Quick Delivery!

A1255LS Allure Bridal

 
 
 
Allure Bridal A1255W Quick Delivery!

A1255W Allure Bridal

 
 
 
Allure Bridal A1255WLS Quick Delivery!

A1255WLS Allure Bridal

 
 
 
Allure Bridal A1256

A1256 Allure Bridal

 
 
IN STORE
Allure Bridal A1256SL

A1256SL Allure Bridal

 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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  • Bridal Experience

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    • Our Team & Story
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    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel