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    • Morilee
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    • Jessica Angel

Allure Bridals

Elegant, refined, and effortlessly romantic — Allure Bridals wedding dresses are designed for the bride who wants to feel beautiful, confident, and unforgettable. Known for their impeccable structure, delicate lace, and show-stopping trains, Allure gowns blend modern sophistication with timeless bridal charm. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer an extensive selections of Allure Bridals gowns for brides to be wedding dress shopping in Western Arkansas and Eastern Oklahoma. Each Allure bridal gown is crafted to highlight your natural beauty with luxurious fabrics and flattering silhouettes that fit like a dream. From sleek crepe sheath dresses to romantic ballgowns, our stylists make finding your perfect Allure wedding dress an experience you’ll cherish forever. Book your bridal appointment today and discover why so many brides say yes to Allure Bridals at Always & Forever.

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Allure Bridal Train Only A1256T

A1256T Allure Bridal Train Only

 
 
Allure Bridal A1257 Quick Delivery!

A1257 Allure Bridal

 
 
 
Allure Bridal A1258 Quick Delivery!

A1258 Allure Bridal

 
 
Allure Bridal A1259 Quick Delivery!

A1259 Allure Bridal

 
 
 
Allure Bridal A1259L Quick Delivery!

A1259L Allure Bridal

 
 
 
Allure Bridal A1260 Quick Delivery!

A1260 Allure Bridal

 
 
 
Allure Bridal A1260W Quick Delivery!

A1260W Allure Bridal

 
 
 
Allure Bridal A1261 Quick Delivery!

A1261 Allure Bridal

 
 
Allure Bridal A1261L Quick Delivery!

A1261L Allure Bridal

 
 
Allure Bridal A1262 Quick Delivery!

A1262 Allure Bridal

 
 
Allure Bridal A1263 Quick Delivery!

A1263 Allure Bridal

 
 
Allure Bridal A1263L

A1263L Allure Bridal

 
 
Allure Bridal A1264 Quick Delivery!

A1264 Allure Bridal

 
 
 
Allure Bridal A1264L

A1264L Allure Bridal

 
 
 
Allure Bridal A1265

A1265 Allure Bridal

 
 
 
IN STORE
Allure Bridal A1201 Quick Delivery!

A1201 Allure Bridal

 
 
Allure Bridal A1202 Quick Delivery!

A1202 Allure Bridal

 
 
 
Allure Bridal A1202L Quick Delivery!

A1202L Allure Bridal

 
 
 
Allure Bridal A1203 Quick Delivery!

A1203 Allure Bridal

 
 
 
Allure Bridal A1203W Quick Delivery!

A1203W Allure Bridal

 
 
 
Allure Bridal A1204 Quick Delivery!

A1204 Allure Bridal

 
 
Allure Bridal A1204L

A1204L Allure Bridal

 
 
Allure Bridal A1206 Quick Delivery!

A1206 Allure Bridal

 
 
Allure Bridal A1206L Quick Delivery!

A1206L Allure Bridal

 
 
 
 
Allure Bridal A1208 Quick Delivery!

A1208 Allure Bridal

 
 
 
Allure Bridal A1209 Quick Delivery!

A1209 Allure Bridal

 
 
Allure Bridal A1209L

A1209L Allure Bridal

 
 
Allure Bridal A1210 Quick Delivery!

A1210 Allure Bridal

 
 
 
Allure Bridal A1210L Quick Delivery!

A1210L Allure Bridal

 
 
 
Allure Bridal A1210SL Quick Delivery!

A1210SL Allure Bridal

 
 
 
Allure Bridal A1211 Quick Delivery!

A1211 Allure Bridal

 
 
Allure Bridal A1211L Quick Delivery!

A1211L Allure Bridal

 
 
 
Allure Bridal A1212

A1212 Allure Bridal

 
 
 
IN STORE
Allure Bridal A1212L Quick Delivery!

A1212L Allure Bridal

 
 
 
Allure Bridal A1212SL

A1212SL Allure Bridal

 
 
 
Allure Bridal A1213 Quick Delivery!

A1213 Allure Bridal

 
 
Allure Bridal A1213L Quick Delivery!

A1213L Allure Bridal

 
 
Allure Bridal A1214

A1214 Allure Bridal

 
 
IN STORE
Allure Bridal A1214L Quick Delivery!

A1214L Allure Bridal

 
 
Allure Bridal A1214SL

A1214SL Allure Bridal

 
 
Allure Bridal A1215 Quick Delivery!

A1215 Allure Bridal

 
 
Allure Bridal A1215L

A1215L Allure Bridal

 
 
 
Allure Bridal A1216

A1216 Allure Bridal

 
 
IN STORE
Allure Bridal A1217 Quick Delivery!

A1217 Allure Bridal

 
 
Allure Bridal A1217L Quick Delivery!

A1217L Allure Bridal

 
 
 
Allure Bridal A1217SL Quick Delivery!

A1217SL Allure Bridal

 
 
 
Allure Bridal A1218 Quick Delivery!

A1218 Allure Bridal

 
 
Allure Bridal A1218L

A1218L Allure Bridal

 
 
 
Allure Bridal A1219 Quick Delivery!

A1219 Allure Bridal

 
 
 
Allure Bridal A1219L

A1219L Allure Bridal

 
 
 
Allure Bridal A1151 Quick Delivery!

A1151 Allure Bridal

 
 
 
Allure Bridal A1151L Quick Delivery!

A1151L Allure Bridal

 
 
 
Sleeves Only A1151SL Quick Delivery!

A1151SL Sleeves Only

 
 
Allure Bridal A1153 Quick Delivery!

A1153 Allure Bridal

 
 
 
Allure Bridal A1153L Quick Delivery!

A1153L Allure Bridal

 
 
 
Allure Bridal A1154 Quick Delivery!

A1154 Allure Bridal

 
 
Allure Bridal A1154L Quick Delivery!

A1154L Allure Bridal

 
 
 
Allure Bridal A1157 Quick Delivery!

A1157 Allure Bridal

 
 
 
Allure Bridal A1157L Quick Delivery!

A1157L Allure Bridal

 
 
 
Allure Bridal A1157W Quick Delivery!

A1157W Allure Bridal

 
 
 
Allure Bridal A1163 Quick Delivery!

A1163 Allure Bridal

 
 
 
Allure Bridal A1164 Quick Delivery!

A1164 Allure Bridal

 
 
Allure Bridal A1164L Quick Delivery!

A1164L Allure Bridal

 
 
Allure Bridal A1167 Quick Delivery!

A1167 Allure Bridal

 
 
 
Allure Bridal A1167L Quick Delivery!

A1167L Allure Bridal

 
 
 
Allure Bridal A1168 Quick Delivery!

A1168 Allure Bridal

 
 
 
Jacket Only A1168J Quick Delivery!

A1168J Jacket Only

 
 
 
Allure Bridal A1169 Quick Delivery!

A1169 Allure Bridal

 
 
Allure Bridal A1169L Quick Delivery!

A1169L Allure Bridal

 
 
Allure Bridal A1101 Quick Delivery!

A1101 Allure Bridal

 
 
Allure Bridal A1101L Quick Delivery!

A1101L Allure Bridal

 
 
Allure Bridal A1102 Quick Delivery!

A1102 Allure Bridal

 
 
 
Allure Bridal A1103 Quick Delivery!

A1103 Allure Bridal

 
 
 
Allure Bridal A1105 Quick Delivery!

A1105 Allure Bridal

 
 
Allure Bridal A1105W Quick Delivery!

A1105W Allure Bridal

 
 
Allure Bridal A1108 Quick Delivery!

A1108 Allure Bridal

 
 
 
Allure Bridal A1108L Quick Delivery!

A1108L Allure Bridal

 
 
 
Allure Bridal A1110 Quick Delivery!

A1110 Allure Bridal

 
 
Allure Bridal A1110L Quick Delivery!

A1110L Allure Bridal

 
 
Allure Bridal A1112 Quick Delivery!

A1112 Allure Bridal

 
 
Allure Bridal A1112L Quick Delivery!

A1112L Allure Bridal

 
 
 
Allure Bridal A1113

A1113 Allure Bridal

 
 
IN STORE
Allure Bridal A1113T Quick Delivery!

A1113T Allure Bridal

 
 
Allure Bridal A1114 Quick Delivery!

A1114 Allure Bridal

 
 
Allure Bridal A1114NS

A1114NS Allure Bridal

 
 
Allure Bridal 9950 Quick Delivery!

9950 Allure Bridal

 
 
Allure Bridal 9950L Quick Delivery!

9950L Allure Bridal

 
 
Allure Bridal 9951 Quick Delivery!

9951 Allure Bridal

 
 
Allure Bridal 9951L Quick Delivery!

9951L Allure Bridal

 
 
 
Allure Bridal 9952 Quick Delivery!

9952 Allure Bridal

 
 
Allure Bridal 9952T Quick Delivery!

9952T Allure Bridal

 
 
Allure Bridal 9952L

9952L Allure Bridal

 
 
Allure Bridal 9953

9953 Allure Bridal

 
 
 
IN STORE
Allure Bridal 9953L Quick Delivery!

9953L Allure Bridal

 
 
 
Allure Bridal 9956 Quick Delivery!

9956 Allure Bridal

 
 
 
Allure Bridal 9956NS Quick Delivery!

9956NS Allure Bridal

 
 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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  • Bridal Experience

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    • Overview
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    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel