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Allure Bridals

Elegant, refined, and effortlessly romantic — Allure Bridals wedding dresses are designed for the bride who wants to feel beautiful, confident, and unforgettable. Known for their impeccable structure, delicate lace, and show-stopping trains, Allure gowns blend modern sophistication with timeless bridal charm. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer an extensive selections of Allure Bridals gowns for brides to be wedding dress shopping in Western Arkansas and Eastern Oklahoma. Each Allure bridal gown is crafted to highlight your natural beauty with luxurious fabrics and flattering silhouettes that fit like a dream. From sleek crepe sheath dresses to romantic ballgowns, our stylists make finding your perfect Allure wedding dress an experience you’ll cherish forever. Book your bridal appointment today and discover why so many brides say yes to Allure Bridals at Always & Forever.

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Allure Bridal 9802

9802 Allure Bridal

 
 
 
Allure Bridal 9802

9802 Allure Bridal

 
 
 
Allure Bridal 9802L

9802L Allure Bridal

 
 
 
Allure Bridal 9802L

9802L Allure Bridal

 
 
 
Allure Women 9802LW

9802LW Allure Women

 
 
 
Allure Women 9802LW

9802LW Allure Women

 
 
 
Allure Bridal 9805

9805 Allure Bridal

 
 
 
Allure Bridal 9805

9805 Allure Bridal

 
 
 
Allure Bridal 9806

9806 Allure Bridal

 
 
 
Allure Bridal 9806

9806 Allure Bridal

 
 
 
Allure Bridal 9806L

9806L Allure Bridal

 
 
 
Allure Bridal 9806L

9806L Allure Bridal

 
 
 
Allure Bridal 9808

9808 Allure Bridal

 
 
 
Train Only 9808T

9808T Train Only

 
 
Allure Bridal 9808L

9808L Allure Bridal

 
 
 
Allure Bridal 9810

9810 Allure Bridal

 
 
Allure Bridal 9811

9811 Allure Bridal

 
 
 
Allure Bridal 9813

9813 Allure Bridal

 
 
 
IN STORE!
Allure Bridal 9815

9815 Allure Bridal

 
 
Allure Bridal 9815L

9815L Allure Bridal

 
 
Allure Bridal 9763

9763 Allure Bridal

 
 
Allure Bridal 9732

9732 Allure Bridal

 
 
 
 
Allure Bridal 9716

9716 Allure Bridal

 
 
 
Allure Bridal 9704L

9704L Allure Bridal

 
 
 
Allure Bridal 9704

9704 Allure Bridal

 
 
 
Allure Bridal 9682L

9682L Allure Bridal

 
 
 
Allure Bridal 9682

9682 Allure Bridal

 
 
 
Allure Bridal 9681

9681 Allure Bridal

 
 
 
Allure Bridal 9678

9678 Allure Bridal

 
 
 
Allure Bridal 9673

9673 Allure Bridal

 
 
Allure Bridal 9652

9652 Allure Bridal

 
 
 
Allure Bridal 9620

9620 Allure Bridal

 
 
 
 
Allure Bridal 9619

9619 Allure Bridal

 
 
 
Allure Bridal 9603

9603 Allure Bridal

 
 
IN STORE!
Allure Bridal 9564

9564 Allure Bridal

 
 
 
Allure Bridal 9514

9514 Allure Bridal

 
 
 
 
Allure Bridal 9510

9510 Allure Bridal

 
 
 
Allure Bridal 9501

9501 Allure Bridal

 
 
 
Allure Bridal 9416

9416 Allure Bridal

 
 
Allure Bridal A1158

A1158 Allure Bridal

 
 
Allure Bridal A1115

A1115 Allure Bridal

 
 
Allure Bridal A1115J

A1115J Allure Bridal

 
 
Allure Bridal 9955T

9955T Allure Bridal

 
 
 
Allure Bridal 9964

9964 Allure Bridal

 
 
IN STORE!
Allure Bridal 9910

9910 Allure Bridal

 
 
Allure Bridal 9774

9774 Allure Bridal

 
 
 
Allure Bridal 9719

9719 Allure Bridal

 
 
 
Allure Bridal 9709

9709 Allure Bridal

 
 
 
Allure Bridal 9570

9570 Allure Bridal

 
 
 
IN STORE!
Allure Bridal 9558

9558 Allure Bridal

 
 
IN STORE!
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM *CLOSED 11/27 for Thanksgiving

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
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Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Bridal Gowns
  • SALE!
  • Morilee Boutique Styles