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    • Morilee
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    • Jessica Angel

Allure Bridals

Elegant, refined, and effortlessly romantic — Allure Bridals wedding dresses are designed for the bride who wants to feel beautiful, confident, and unforgettable. Known for their impeccable structure, delicate lace, and show-stopping trains, Allure gowns blend modern sophistication with timeless bridal charm. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer an extensive selections of Allure Bridals gowns for brides to be wedding dress shopping in Western Arkansas and Eastern Oklahoma. Each Allure bridal gown is crafted to highlight your natural beauty with luxurious fabrics and flattering silhouettes that fit like a dream. From sleek crepe sheath dresses to romantic ballgowns, our stylists make finding your perfect Allure wedding dress an experience you’ll cherish forever. Book your bridal appointment today and discover why so many brides say yes to Allure Bridals at Always & Forever.

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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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  • Bridal Experience

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    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel