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Allure Bridals

Elegant, refined, and effortlessly romantic — Allure Bridals wedding dresses are designed for the bride who wants to feel beautiful, confident, and unforgettable. Known for their impeccable structure, delicate lace, and show-stopping trains, Allure gowns blend modern sophistication with timeless bridal charm. At Always & Forever in Fort Smith, Arkansas, we’re proud to offer an extensive selections of Allure Bridals gowns for brides to be wedding dress shopping in Western Arkansas and Eastern Oklahoma. Each Allure bridal gown is crafted to highlight your natural beauty with luxurious fabrics and flattering silhouettes that fit like a dream. From sleek crepe sheath dresses to romantic ballgowns, our stylists make finding your perfect Allure wedding dress an experience you’ll cherish forever. Book your bridal appointment today and discover why so many brides say yes to Allure Bridals at Always & Forever.

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Allure Bridal 9900 Quick Delivery!

9900 Allure Bridal

 
 
Allure Bridal 9850 Quick Delivery!

9850 Allure Bridal

 
 
 
Allure Bridal 9850W Quick Delivery!

9850W Allure Bridal

 
 
 
Allure Bridal 9857L Quick Delivery!

9857L Allure Bridal

 
 
Allure Bridal 9857L Quick Delivery!

9857L Allure Bridal

 
 
Allure Bridal 9858 Quick Delivery!

9858 Allure Bridal

 
 
Allure Bridal 9858L Quick Delivery!

9858L Allure Bridal

 
 
 
Allure Bridal 9860 Quick Delivery!

9860 Allure Bridal

 
 
Allure Bridal 9860L Quick Delivery!

9860L Allure Bridal

 
 
Allure Bridal 9802 Quick Delivery!

9802 Allure Bridal

 
 
 
Allure Bridal 9802L Quick Delivery!

9802L Allure Bridal

 
 
 
Allure Women 9802LW Quick Delivery!

9802LW Allure Women

 
 
 
Allure Bridal 9815 Quick Delivery!

9815 Allure Bridal

 
 
Allure Bridal 9716 Quick Delivery!

9716 Allure Bridal

 
 
 
Allure Bridal 9704L Quick Delivery!

9704L Allure Bridal

 
 
 
Allure Bridal 9704 Quick Delivery!

9704 Allure Bridal

 
 
 
Allure Bridal 9682L Quick Delivery!

9682L Allure Bridal

 
 
 
Allure Bridal 9682 Quick Delivery!

9682 Allure Bridal

 
 
 
SPRING 2025 ALLURE BRIDALS Quick Delivery!

ALLURE BRIDALS SPRING 2025

 
 
Allure Bridal A1115J Quick Delivery!

A1115J Allure Bridal

 
 
Allure Bridal 9955T Quick Delivery!

9955T Allure Bridal

 
 
 
Allure Bridal 9910 Quick Delivery!

9910 Allure Bridal

 
 
Allure Bridal 9758L Quick Delivery!

9758L Allure Bridal

 
 
 
Allure Bridal 9570

9570 Allure Bridal

 
 
 
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Allure Bridal 9558

9558 Allure Bridal

 
 
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

479-646-1997
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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
  • Book an Appointment!
  • Bridal Experience
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    • Overview
    • Events
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    • Wedding Dress FAQs
    • Formalwear FAQs
    • Our Team & Story
    • Employment
    • Real Brides
    • Share Your Wedding Story
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • Homecoming SALE!!
  • $499 or Less!
  • Bridal Gowns
  • Bridal Stylists' Favs
  • New Bridal Arrivals!

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Kate Parker Prom
  • Kate Parker Homecoming

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Jessica Angel