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Events


Upcoming Events & Sales at Always & Forever! Questions? Call us at 479-646-1997 during business hours or DM us on Instagram @alwaysforevergirl!

11/20/2025 - 11/29/2025

Always & Forever's "Black Friday, White Dress" Sale is BACK! If you’re a bride looking to say YES to her wedding dress at an AMAZING price, then this is the perfect sale for you! 

  • $499-$1,399 designer wedding dresses
  • 1 hour appointment with personal bridal stylist
  • Take-home your wedding dress SAME DAY as your appointment!
  • Up to 70% off your dream bridal gown! 

This sale is by appointment only and appointments will book up. It’s our BIGGEST sale of the year! Book your Sale appointment NOW before the waitlist starts! Call 479-646-1997 or visit our “Book An Appointment” page on our website to learn more and book your bridal appointment! 

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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM *CLOSED 11/27 for Thanksgiving

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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