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BRIDAL SHOPPING QUESTIONS?
We can help you with that! From start to finish, Always & Forever is dedicated to helping brides find their perfect bridal gown for their wedding day!
Yes! Bridal appointments are strongly recommended when wedding dress shopping at Always & Forever. Booking an appointment reserves a bridal stylist and fitting room just for you, so your stylist can get to know you, your style, and what you're looking for while helping you find the dress you love.
If you stop by without an appointment, we'll always do our best to accommodate you and pair you with a stylist as soon as one is available. However, availability cannot be guaranteed, especially on Saturdays and other busy shopping days, so booking ahead is the best way to ensure you get the full A&F bridal experience.
Booking your bridal appointment is easy! You can schedule online through our website anytime or call us at 479-646-1997 during store hours. Your appointment reserves 90 minutes with a personal bridal stylist at Always & Forever to help you shop for your wedding dress.
There is no fee for your bridal appointment, but a credit card is required to reserve your appointment time. Your card will only be charged a $25 fee in the event of a no-call/no-show.
Your 90-minute wedding dress appointment at Always & Forever is completely focused on you. You'll be paired with an expert bridal stylist who will take time to get to know you, your wedding vision, your personal style, your price point, and your wedding timeline. From there, your stylist will select wedding dresses for you to try and guide you every step of the way as you find what makes you feel most like yourself.
Our bridal appointments are personal, fun, and full of celebration. We believe finding your wedding dress should be about more than just trying on gowns. We want you to feel listened to, understood, and celebrated throughout the entire experience. Our goal is to help you find a dress you love and make the memory of saying "YES" just as special as the dress itself.
You can bring up to five guests with you to your bridal appointment at Always & Forever. This guest count includes babies and children and is based on the seating and space available in our bridal fitting rooms and lounges.
We know choosing who comes wedding dress shopping with you can be a big decision, so we encourage you to bring the people whose opinions and support matter most to you!
We recommend starting your wedding dress shopping early enough to order your gown about 7-9 months before your wedding day. Many wedding dresses are special ordered for you and can take several months to arrive, so shopping early also leaves plenty of time for alterations once your dress is here.
Working with a shorter timeline? Don't stress! Depending on the designer and gown, quicker delivery options may be available, and we also have wedding dresses in store that can go home with you without waiting on a special order. Your A&F bridal stylist will help you find the best options for your wedding timeline.
Yes! Always & Forever has more than 300 wedding dresses in store that are available to purchase and take home the same day as your bridal appointment. This can be a great option if you're planning a wedding on a shorter timeline or simply love the idea of finding your dress and taking it home without waiting for a special order.
If your timeline and budget allow, special ordering may also be a great option. Ordering your gown in the size closest to your bridal measurements can help minimize the alterations needed, although most wedding dresses will still require some alterations for the best fit. Your bridal stylist will walk you through both options and help you decide what makes the most sense for you, your dress, and your wedding timeline.
Our wedding dresses range from $1,399-$2,499, with most gowns falling between $1,699-$2,199 and an average price of about $1,799. We also have a selection of sale wedding dresses priced at $1,499 and under, depending on the gown.
Your bridal stylist will talk with you about your price point at the beginning of your appointment and guide you toward wedding dresses that fit comfortably within it. We also offer payment plans on most bridal gowns to give you more flexibility when finding the dress you love.
Always & Forever carries wedding dresses from Morilee, Allure Bridals, Sincerity Bridal by Justin Alexander, Veni Infantino, and Mia Aymes, our own curated bridal collection. Together, these collections give our brides a wide variety of wedding dress styles to try on, from timeless and romantic to modern, clean, fitted, dramatic, and everything in between.
Our bridal collection is carefully selected with different styles, sizes, price points, and wedding visions in mind so Arkansas and Oklahoma brides can truly find a wedding dress that feels the most like them.
Our in-store wedding dress collection includes bridal sizes 2-28, with most of our gowns available to try on in sizes 4-22. Many wedding dresses from our designers can also be special ordered in sizes up to 34, depending on the specific gown and designer.
Wedding dress sizing can be different from the size you normally wear, so don't let the number on the tag worry you! Your stylist will help you find gowns that fit comfortably and, most importantly, make you feel like you.
Bridal sizing can be very different from the size you normally wear, and it can even vary between wedding dress designers. That's why we encourage you not to focus on the number on the tag! During your appointment, your bridal stylist will help you into the sizes and styles that will give you the best idea of how each wedding dress will look and feel on you.
If your gown is being special ordered, we'll take your measurements and use the designer's size chart to determine the best size to order. Your wedding dress should fit comfortably, feel like you, and make you feel amazing. That matters so much more than the number sewn inside it.
Absolutely! We believe every bride deserves beautiful wedding dresses to try on and a shopping experience that makes her feel comfortable, confident, and celebrated. Our bridal collection includes plus-size wedding dresses in a variety of styles, silhouettes, and designers, with gowns available to try on in store up to a bridal size 28 and select styles available to special order in additional sizes.
At Always & Forever, every bride is beautiful regardless of the size on the tag. You can come into your bridal appointment knowing there will be wedding dresses for you to try on, and your personal stylist will be there to help you find the dress that feels comfortable, feels like you, and makes you feel your absolute best.
Yes! We offer a 60-day payment plan on most of our in-store wedding dresses to give you a little more flexibility when saying "YES." Your purchase is divided into three payments: 1/3 is due the day you purchase your dress, another 1/3 is due within 30 days, and the remaining balance is due within 60 days.
Your wedding dress will stay safely with us at Always & Forever until your balance is paid in full. Your bridal stylist will be happy to walk you through the payment plan and let you know if the dress you love qualifies. Please note that clearance wedding dresses are not eligible for payment plans.
Just yourself and a few things that can help make wedding dress shopping even easier! If you plan to wear shapewear on your wedding day, feel free to bring it with you. Most wedding dresses can be tried on without a bra, but if you're more comfortable wearing one, we recommend a strapless bra.
Bring the people whose opinions matter most to you, along with any wedding dress inspiration, saved photos, or Pinterest boards you've been loving. These can help your stylist get a feel for your bridal style and overall wedding vision.
And most importantly, bring an open mind! Wedding dresses can look completely different on your body than they do in a photo, and sometimes the dress you never expected to love ends up being "the one."
Yes! Most brides should expect their wedding dress to need some alterations to create the most comfortable and flattering fit for their wedding day. Even when a gown is special ordered in the size closest to your measurements, wedding dresses are made according to a designer's size chart rather than custom-made to your exact measurements, so some alterations are completely normal.
Always & Forever does not provide alterations in house, but we're happy to provide a list of seamstresses throughout our area who have been consistently recommended by our brides and team. Alterations are scheduled directly with the seamstress of your choice after your dress leaves A&F and are a separate cost from the purchase of your wedding dress.
We know saying "YES" to your wedding dress is a big decision, and we want you to feel completely confident when you make it. Because wedding dresses are either specially ordered for you or purchased directly from our in-store collection, all sales at Always & Forever are final and cannot be returned, refunded, or exchanged. This also applies to deposits and payments made toward special orders or payment plans.
That's why your bridal stylist will never rush or pressure you into saying "YES." We're here to listen, guide you, answer your questions, and give you the space you need to make your decision. Our goal isn't just for you to love your dress in the moment, it's for you to feel just as excited about your choice when you put it on for your wedding day.
Yes! Always & Forever offers wedding dress cleaning and preservation after your wedding day. Your gown is professionally cleaned and preserved for up to 100 years, then returned to you beautifully displayed in a preservation box. You can also include up to five additional wedding-day pieces, such as your veil, garter, belt, or headpiece.
If you purchased an A&F bridal package with your wedding dress, your package includes a special discount on wedding dress preservation. Just ask our team for details when you're ready to preserve your gown!
Absolutely! We know photos are part of the fun of wedding dress shopping and such a special way to remember this experience! During most of your appointment, we encourage you to stay present, look in the mirror, and focus on how you truly feel in each wedding dress rather than how it looks through a camera. For that reason, we ask that photos be saved for your top two favorite dresses.
And when you find the one and say "YES," get those cameras ready! We'll make sure there's plenty of time for photos and videos with your dress and your favorite people so you can capture and celebrate the moment you became an A&F Bride.
Always & Forever hosts a few special bridal sale events each year, including our Luck of the Irish Sale around St. Patrick's Day, our Summer Sample Sale in June and July, and our Black Friday, White Dress Sale in November.
These limited-time events are great opportunities for brides shopping at a lower price point, with sale wedding dresses typically priced at $1,500 and under. Sale dates, available gowns, and pricing can vary each year, so be sure to follow our social media (@alwaysforeverbride on IG) or check the "Events" section of our website for details on upcoming bridal events!
Always & Forever is located at 1200 S. Waldron Road, Suite #133, Fort Smith, AR 72903. You'll find our bridal store behind Central Mall, right next to the Malco Theatre.
Our location makes us an easy wedding dress shopping destination for brides throughout western Arkansas and eastern Oklahoma, and we love welcoming brides who travel from all across the region to find their wedding dress at A&F!
Always & Forever specializes in wedding dresses for brides, so we do not have dedicated bridesmaid or mother-of-the-bride collections. Our formalwear department does carry an extensive selection of designer formal dresses, so mothers, bridesmaids, or wedding guests looking for a more formal or black-tie style may find options within that collection.