Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas


We can help you with that.

Do I need to schedule a Bridal Appointment?

To avoid any disappointment, we strongly recommend making an appointment to guarantee that we have a dressing room, seating area, and consultant available to help you find your dream wedding dress.  However, if you stop in without an appointment, you are always welcome to look around, to shop our Clearance Bridal Gowns, or to wait until our next consultant is available.  To schedule a Bridal appointment call us at 479-646-1997 or submit an appointment request HERE.

How long is an appointment?

On Saturday’s appointments are 90 minutes.  This is generally the right amount of time to try on many wedding dresses and to choose your BEAUTIFUL dress without feeling rushed.  However, if you feel you will need more time, we can schedule your appointment throughout the week when we can usually accommodate a longer appointment.

What should I bring with me to my appointment?

We encourage brides to bring pictures of wedding dresses that inspire them.  We would love to see your Pinterest board or any pictures you have saved to your phone.  Don’t know what style you are looking for?  No worries! Your bridal consultant will help you figure out your personal bridal style.  Also, we recommend to bring a strapless bra, nude or white undergarments, and an open mind.  Note, if you are more modest, we recommend wearing full coverage undergarments as your consultant will be in and out of the dressing room with you.

Who should I bring with me to my appointment?

We recommend bringing 1-3 close family members or friends whose opinions you value the most. Wedding dress shopping is SO much fun, but can get overwhelming and stressful when having to consider the opinions of many people.  On Saturdays in order to accommodate our brides, we have to limit the number of guests with a bride to 5 (this includes children and babies.)

Can I bring children with me?

Although we do allow children to attend a bridal appointment, we require that all children must be directly supervised by an adult at all times.  Also, due to the delicate nature of our merchandise and placement of mirrors, children are not allowed access to certain areas of the store or onto any platforms.

Do you have options in my budget?

Most brides find that it is helpful to know how much they feel comfortable spending on their dress so they can find one that is BOTH beautiful and affordable.  We carry a wide variety of wedding dresses that range in price from $500-$3,000.  We offer a 60 Day Layaway on most stock dresses.  For the bride on a tighter budget, we also offer Clearance Wedding Dresses that are under $500.

Do you carry Plus Size Wedding Dresses?

YES! At Always & Forever we passionately believe that every bride is BEAUTIFUL but that “one size doesn’t fit all.”  Because of this belief, we offer plus size wedding dresses in stock from a size 16-32.  We want all of our brides to feel comfortable and have many gorgeous options to try on when shopping for their wedding dress.

When should I purchase my Wedding Dress? recommends ordering your wedding dress 9 months to a year before your wedding date.  Many wedding dresses take 4-6 months to arrive once ordered and you want to allow time for alterations and bridal portraits.  If you don’t have time to order we have hundreds of wedding dresses in stock that can be purchased off of our showroom floor.

Will I need Alterations?

99% of all wedding dresses need at least some alterations to ensure a correct fit.  The alterations that are needed vary by bride and by gown.  Although we do not have a seamstress on staff, we will provide you with an excellent network of Bridal Seamstresses that are experienced with working on wedding dresses.  This network includes seamstresses not just in the River Valley but also in Northwest Arkansas and Oklahoma City.

Any other questions we can help you with? Contact us anytime at 479-646-1997 or