Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Prom & Pageant

Let the shopping begin!

Prom is the biggest social event of the year and you deserve to be best dressed.  Whether you have a certain style in mind or are drawn to a specific designer like Sherri Hill, Jovani, or Mori Lee, we have thousands of the best dresses and hottest looks for your upcoming event.  Because we understand how important your event is to you, we track all formal wear dress purchases so your dress can be just that, YOURS!

*No appointment is needed to shop our formal wear collections.

Mori Lee



La Femme


Sherri Hill


Jasz Couture

Lucci   Lu



Dave & Johnny

Nina Canacci