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Featured Styles

The most sought-after prom and homecoming dresses of the season, personally selected by our expert stylists at Always & Forever in Fort Smith, Arkansas. These standout looks represent the very best of the designer formalwear collections you love, including Sherri Hill, Amarra, Ellie Wilde, Ava Presley, and more. From trending colors and bold silhouettes to timeless glamour, each gown is chosen for its unforgettable style and fit. With thousands of designer dresses in stock sizes 000 - 24 and new arrivals hitting our floor weekly, you’ll find your dream dress awaits at Always & Forever — available to try on and take home today. Experience personalized service, one-on-one styling, and the region’s most exclusive formalwear selection. Shop the Featured Styles at Always & Forever — where Arkansas and Oklahoma’s most fashionable girls find their perfect dress for prom, homecoming, and every event in between. 

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Sherri Hill 56932

56932 Sherri Hill

$550  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56992

56992 Sherri Hill

$550  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56911

56911 Sherri Hill

$698  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 57288

57288 Sherri Hill

$598  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56161

56161 Sherri Hill

$550  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Ellie Wilde by Mon Cheri EW36052

EW36052 Ellie Wilde by Mon Cheri

$589  
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56620

56620 Sherri Hill

$698  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56870

56870 Sherri Hill

$550  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Ellie Wilde by Mon Cheri EW36210

EW36210 Ellie Wilde by Mon Cheri

$465  
 
 
 
 
IN STORE!
Sherri Hill 56930

56930 Sherri Hill

$598  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56840

56840 Sherri Hill

$650  
 
 
 
 
IN STORE!
Ellie Wilde by Mon Cheri EW35084

EW35084 Ellie Wilde by Mon Cheri

$629  
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56162

56162 Sherri Hill

$598  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 55927

55927 Sherri Hill

$498  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56776

56776 Sherri Hill

$450  
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 56433

56433 Sherri Hill

$598  
 
 
 
 
IN STORE!
Sherri Hill 57477

57477 Sherri Hill

$550  
 
IN STORE!
Sherri Hill 56541

56541 Sherri Hill

$398  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Amarra 88220

88220 Amarra

$378  
 
 
 
IN STORE!
Sherri Hill 57802

57802 Sherri Hill

$498  
 
 
IN STORE!
Sherri Hill 57250

57250 Sherri Hill

$798  
 
IN STORE!
Sherri Hill 57370

57370 Sherri Hill

$398  
 
 
 
 
 
IN STORE!
Sherri Hill 57404

57404 Sherri Hill

$450  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IN STORE!
Sherri Hill 57296

57296 Sherri Hill

$498  
 
IN STORE!
Sherri Hill 57295

57295 Sherri Hill

$498  
 
IN STORE!
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About the Shop

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Sincerity by Justin Alexander as well as an authorized formalwear retailer of Sherri Hill, Amarra, Ellie Wilde, and many others. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Find the dress that makes you look and feel your best at Always & Forever. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!

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Hours

Sunday: CLOSED

Monday: 11AM - 6PM

Tuesday: 11AM - 6PM

Wednesday: CLOSED

Thursday: 11AM - 6PM *CLOSED 11/27 for Thanksgiving

Friday: 11AM - 6PM

Saturday: 9AM - 3PM

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1200 S Waldron Rd Ste #133
Fort Smith, AR 72903
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Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

A&F TOP PICKS:

  • Featured Styles
  • Here For Hoco!
  • Short Dresses
  • $499 or Less!
  • As Seen On IG!
  • New Bridal Arrivals
  • Bridal Stylists' Favs

Browse By Hoco/Prom Designer!

  • Sherri Hill
  • Amarra
  • Ellie Wilde
  • Ava Presley
  • Jessica Angel
  • Kate Parker Prom

Browse Bridal Collections

  • Morilee
  • Allure Bridals
  • Sincerity Bridal

More Styles

  • Bridal Gowns
  • SALE!
  • Morilee Boutique Styles