Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Bridal Consultations 101: How to Find Your Dream Dress

Stacey Riggs

Hey Always & Forever Girls!

I want to take this opportunity to introduce myself! My name is Aubrey Sneed, and I am the writer for Always & Forever’s monthly blog posts! This month’s post is a very special one for me! We are going to be talking about what to expect during your bridal consultation and how you can take the steps to find the wedding dress of your dreams! As a wedding + formal wear blogger, former bridal consultant, and a new bride, I feel like I am somewhat of a wedding dress expert! (Wink, wink!) Picking out the perfect dress for one of the most important and most memorable days of your life can seem a little intimidating. But have no fear, ladies!  We are going to cover the Do's and Don'ts and everything in between!

First thing is first, you need to make an appointment! Always & Forever does take walk in guests, but making an appointment with a bridal consultant will guarantee you to have plenty of time and attention, making the experience that much more fun and beneficial!  

Making an appointment with Always & Forever is so easy! Head over to the Appointments tab at the top of the website and fill out the application, or call 479-646-1997 during business hours Monday - Saturday!

When making your appointment...

  • Let them know how many people will be tagging along with you. Depending on availability and the day of your appointment, there will be potential limit as to how many people you may bring along. I totally understand that you don't want anyone to feel left out on this big day, but the bigger the crowd the more chances of stress! You don't need that!
  • Make sure to mention any style numbers of dresses that you are loving when you make the appointment so the consultant can have an extra heads up of what you're looking for! If you have a Pinterest board with wedding dresses, feel free to mention it when making the appointment as well! This will help the consultant have a better understanding of your image right off the bat, and maybe allow her to go ahead and have some dresses pulled when you get there!  The more style inspo the better!


  • Your strapless bra, sticky bra, or any shape-wear you feel comfortable wearing! You might find that some of the dresses don't need any of them, but it never hurts to come prepared!
  • Your potential wedding shoes! If you have your shoes already picked for your big day make sure to bring them along! This will help you get a better idea for any potential alterations, or could be the determining factor if you'll need to special order your length! No idea what shoes you're wearing? No problem! Snagging a pair of heels from home will still give you an idea if need be!
  • Extra pictures of wedding dress inspiration! You will sit down with you consultant before you begin trying dresses on to go over the vision you have for your big day. This could be your colors, venue, and what your wedding party will be wearing! Pictures of dresses are a wonderful tool to make sure you and your consultant are on the same page!


  • Spray + Fake tanning for about a week before your appointment! The color can rub off on the dresses you try on, and that's not fun for anybody!
  • Wearing jewelry! You don't want to yank an earring out or risk snapping a thread! If you have jewelry or hair pieces that you want to try on with the dresses, your consultant would be more than happy to help get you dolled up! 

Don't Be Afraid To...

  • Talk it out! Your bridal consultant is going to be asking you a lot of questions! Things like, "What do you think about this neckline?" or "How do you feel about the full length sleeve as opposed to the quarter length ones from earlier?" Do not be afraid to speak your mind at the risk of sounding high maintenance or disappointing someone who tagged along. Your consultant wants to know exactly how you feel! What you like, dislike, or are unsure about. You being opinionated actually makes her job that much easier because she'll be able to quickly catch on to dress styles and features that you like or dislike! This means streamlining the process and finding your dream dress that much faster!
  • Try something new! Just because you walked into the appointment dead set on an A-Line silhouette and cap sleeve dress, doesn't mean you should be afraid to try on the strapless ballgown that your consultant suggests! Trust the process! This is the time to have fun and feel beautiful! If you're sifting through the dresses and a gown you never would have expected catches your eye, be willing to be bold and try that baby on! That could be your future dress! You don't want any regrets or what-ifs by the time you're slipping on that dream dress on your wedding day, so if you're even 10% interested in a dress let your consultant know-It never hurts to try it on!
  • Say no! This is your day, and when it's all said and done everyone wants a happy bride. Don't be afraid to say no to the expectations of those around you. Whether it be saying no to inviting the whole girl squad so you'll have a more intimate appointment, or saying no to uninvited opinions! At the end of the day, you being happy and feeling beautiful is the most important thing. This is your time. 

Do you have any other questions? The amazing bridal consultants at Always & Forever would love to talk to you and answer any questions you might have! Call or email today to make your appointment or to ask any questions! 

XO, Aubrey at Always & Forever

Follow us on Instagram (@AlwaysForeverGirl) or Like us on Facebook (Always & Forever + @AlwaysForeverBridalProm) for dress sneak peeks and to be the first to know about upcoming sales and promotions!


Top 5 Prom Trends of 2018

Stacey Riggs

Hey Always & Forever Girls!

Prom season is here! Are you looking for some extra prom dress inspiration? You know we’ve got you covered! At Always & Forever we make it our #1 priority to have all the hottest trends of the season, so our Always & Forever Girls will be the ultimate #PromGoals on their special night!

Here are the Top 5 Prom Trends for 2018!

  • Minimalistic + Simplistic - There is nothing boring about this minimalistic trend! Make a bold statement with solid colors in a variety of fun silhouettes. We love this trend because it’s easy to customize your image! Wanting to channel some red carpet glam? Opt for timeless colors like red and black! Are you feeling a little sassy? We are living for solids in hot pink, or baby blue! 


  • All Bling Everything - Shine bright this season with an ultra dramatic trend that can’t help but catch everyone’s eye. Why limit the glitter to here and there, when you can have it from head to toe! This shimmering trend will make you never want to leave the dance floor! Yes please!


  • Plunging Necklines - This look is making us go Va-Va-Voom! Make a statement with a plunging neckline this season! Go for a mega flirty look by mixing ballgown silhouettes and feminine florals with this jaw dropping trend, or keep it red hot with curve hugging slim fits. Either way you style this neckline, you’ll be slaying!


  • Off The Shoulder- We think giving some cold shoulder is a good thing if it means you’re rocking the off the shoulder trend for Prom 2k18! Add lace and bell sleeves for instant bohemian vibes, or keep it girly with florals skirts and sweetheart necklines. No matter how you wear it, we love it.  


  • Double the Fun- We hope this trend never ends! Two piece prom dresses have officially stolen our hearts forever! We love all the amazing styles and silhouettes two piece dresses offer, and how it gives our girls even more ways to customize their favorite trends! 

No matter how you style your prom look, we are here to help you feel confident, beautiful, and sassy, just how we like our Always & Forever Girls!

Remember- we've got you, girl! You have our promise that we will not sell the same prom dress to the same event, even in a different color! It's that important to us that you have the prom dress of your dreams! We are also offering special hours during peak prom season to accommodate busy schedules!

Monday: 10:00-7:00

Tuesday-Friday: 10:00-6:00

Saturday: 9:00-5:00 

XO, Always & Forever

Follow us on Instagram for more exclusive sneak peeks of what is H O T for this prom season!


Viva la Prom! 2018 Prom Fashion Show

Stacey Riggs

Hey Always & Forever Girls!

We had such an amazing time at our Viva la Prom Fashion Show! Gorgeous models, over 100 stunning dresses, and giveaways galore, could you ask for a better night?  This year’s show was such a blast and we cannot thank everyone who made it out enough!

It was an extra special show for us this year because our ladies got to strut through the stunning Propak venue on Garrison Ave for the first time ever! We got to watch (and dance along with) the stunning Always & Forever models as the spotlight guided them down the runway. Being downtown, surrounded by the fun Fort Smith architecture and Unexpected artwork was the perfect atmosphere for the evening!

The theme for 2018 prom season at Always & Forever is Viva la Prom, so we have been all about the fiesta while getting everything prom ready for our girls! Madison Oliver totally encompassed the colorful and fabulous spirit of our models and the amazing dresses that are trending for this season! Click through the gallery below for all the prom inspo that you need!

What was your favorite dress from the fashion show? Bring in your pictures from the night and show one of our prom stylists! They are experts at helping customers find the dress of their dreams, and our tried and true tracking system guarantees that we won’t sell the same dress (even in a different color) to the same school’s prom! We’ve got our girls backs! 

We want to give a special thank you to Indie and Suite One Boutique, two wonderful local businesses that helped make the night extra fabulous with giveaways for some of the lucky ladies attending! Also a huge shoutout to the talented ladies at Roots salon for getting our Always & Forever models fashion show ready! Don’t forget to make an appointment with them so your prom night hair and makeup can be flawless!

Don’t forget, we are also offering special hours during peak prom season to accommodate busy schedules!

Monday: 10:00-7:00

Tuesday-Friday: 10:00-6:00

Saturday: 9:00-5:00

We cannot wait to help you find the dress of your dreams! 

XO, Always & Forever

Follow us on Instagram!

Always & Forever: @AlwaysForeverGirl

Madison Oliver Photography: @MadisonOliverPhotography

Roots Hair Salon: @AllAboutRoots

Suite One Boutique: @SuiteOneBoutique

Indie: @ShopwithIndie


Top 5 Wedding Dress Trends of 2018

BlogStacey Riggs

Happy December, Always & Forever Brides!

It is almost the new year and we could not be more excited about it! A new year means a new array of gorgeous trends for us to share with you! We’ve compiled the Top 5 Wedding Dress Trends of 2018 and we are already so in love with all of them!

1. Blush Tones! This rosy look is what modern brides are dreaming about. The delicate pink undertones are extremely flattering, and provide a lovely alternative to the classic ivory look. If your wedding image features rose gold or copper tones, a blush gown would look like an absolute dream on your big day!

2. Off the Shoulder Straps & Sleeves! Sleeves have become a hot trend in wedding dresses, and in 2018 they’re being taken to the next level with a diverse selection of off the shoulder looks. Light, flowy straps that sit delicately on the shoulder are a stunning choice for spring and summer brides. Full and quarter length lace off the shoulder sleeves are a gorgeous way to show off the neckline and play with this trend in the cooler months. No matter how you style it, we’re loving it!

3. Dramatic Skirts! We strongly believe that you should leave no part of your dress without detail. Tiered skirts allow for volume that is comfortable and easy to move around in, while providing a romantic yet modern twist on the classically beautiful ballgown silhouette. This is a fabulous trend that is breathtaking on every bride.  

4. Flirty Backs! Show some skin in 2018 with plunging open backs, intricate strappy beaded details, lacey illusion backs, and stunning back cutouts. These details take the most classic silhouettes and turn them into daring dresses that are a perfect way for brides to show their personality in a fun, classy way!

5. Subtle Sexy! This trend is all about that va-va-voom! No matter your body type, curve hugging silhouettes and semi-sheer detailing throughout the dress will make heads turn all day long. Elongate and draw the eye with deep cut sweetheart necklines and lattice details on the torso. This trend is perfect for any bride who loves to strut her stuff!

Which wedding dress trends are you falling for? At Always & Forever, we make it a priority to carry the newest and hottest trends so we can help every bride find the dress of her dreams. We also have an outstanding selection of plus sized wedding dresses because every woman deserves a perfect wedding dress on her special day.

Call or email us to make an appointment with one of our outstanding bridal consultants! We are here to make all of your wedding dress dreams come true! Make sure to visit our Pinterest to start Pinning your favorite trends and styles before your appointment! 

XO, Always & Forever



National Bridal Sale Day


IG FB Wednesday  

Happy July, Always & Forever Brides!

This month, we're rallying up for our 2nd annual National Bridal Sale Day. This day always falls on the 3rd Saturday of July. Brides can join us on Saturday, July 15th beginning at 9 a.m. to find the Best Deal of Her Life, for the Best Day of Her Life! To ensure you have the most successful experience, please review these strong recommendations below:

  • Walk-ins only. Scheduled appointments will not be accepted for July 15th. We recommend arriving early for the BEST selection! Doors will open at 9 a.m.
  • Sample sale gowns are the only gowns available to try on during this sale. If a bride would like to try on non-sample sale gowns, we request that she schedules a regular appointment for another day.
  • Please limit the number of guests you bring with you, as it will be VERY crowded. We recommend leaving strollers, babies, and children at home.
  • Layaway is not available for gowns in this sale. Dresses are sold as is.

IG FB Thursday

We cannot wait to see what this day has in store for all of our brides! We hope you all are as excited as we are!


IG FB Friday


Bridal Trends: Breathtaking Features


Hello Always & Forever Brides!

We are excited for some new arrivals, and we cannot wait to show you what we've got in store for you!

For every bride, there is something she's looking for specifically in her dress - whether it is a detailed back, or a beaded design, or even just to feel like a princess. We've got a dress for the bride who wants all eyes on her and her unique dress.

1.  Stella York 6519


Clearly, this asymmetrically tiered skirt is an eye-catcher. And it is hardly ever done, so this will be a dress that every one of your guests talk about for weeks after the wedding. Now, we all know that during the majority of the ceremony, the guests will be looking at the back of the dress, and if you want to give them something interesting to look at, this dress gives you that opportunity.


This criss-crossed strap detail includes sparkle, so you will shine on your big day. This dress is made for a bridal queen - it is elegant, yet youthful and fun, and has enough detail to give your guests something to stare at, while framing you perfectly.

2. Allure Bridal 9463


This fit & flare/sheath gown has intricate beaded detailing from the straps, trailing down the dress. The shape of this dress is perfect for brides who are looking for a curve-hugging dress. The structure inside this Allure gown also helps create a tightened corset feel throughout the bodice. The back is perfect, with a sheer panel with beads that hit just below the middle of the back, giving you an elongated look from head to toe.


We love a captivating detailed dress, and this one fits the bill, with a beaded design and a lovely back.

3. Allure Bridal 9453


We had to show the back first, because obviously, that is one spectacular illusion back. We love the lace on this dress, but more specifically, we love where the lace is placed. It is meticulously placed up the sides of the dress, and is basically the whole train. You've also got sleeves of illusion lace, and the whole bodice is covered with lace. The deep neckline is even trimmed in the lace, so you have that sexy detail as well.


These dresses are show-stoppers, and will have every guest at your wedding mesmerized. Not to mention, those pictures will look amazing and you'll be able to reminisce every savorable moment of your day.

XO, The Always & Forever Team

White Winter Wedding Wonders


Hey, Always & Forever Brides! It may be summer now, but it's time to be planning Winter weddings. If you haven't already found your gown, now is the time to do so, order the bridesmaid dresses, and have the venue and photographer booked. Now we can get to the details of your wedding. 

At Always & Forever, there are different styles, as there are with different brides. Decide what style aspect you like the most, and decorate based off that. Are you and your fiancé rustic, earthy, modern, vintage (what decade?), or black-tie? Helpful Hint: Don't get caught up in the venue. Any of these styles will work anywhere - YOU'RE making it work. Even though this is a "winter wedding" post, changing up the flowers or colors will make it work for any season!


Holidays and Events: Earthy wedding inspiration | Photo by Brian Tropia...: mywedding ideas. I found, I love, I’m pinning. #myweddingwhims:


Go dreamy with some foliage-wrapped candles as centerpieces.: If this bouquet doesn't scream romantic, we are not sure what does. Amazing for that winter wedding.: Wooden Wedding – Winterhochzeitsidee im Wald A-STONE WEDDING & LIFESTYLE PHOTOGRAPHY #wedding #rustic #winter:


47e64562ed4c672d10b9e089412f208e a2fdb0357fc251e623472a92328fcde6 4856789c917a3869456751d3cbfcaa02



4081c7ceb2d48c3e3a883e8128a93c62 e748b6b66c9400e7df37904ce97ed0fd d9b1b4a87c2e4282b614b08633457c6a


8646d7bd985a6a77895788c68013a16a e448526e29ab87860b1253e1c4962b4b ff3c34372d27586db9627fc62b2eb417


8b73c14ab5679eebd5bcf17450430e43 41cfcba6ed2277bbacb21e128a50b460 ed96c938ac3fb242e5fd9e5fdf915d80

Black Tie

7c27b38a9e8403f5fb4a8def4b77bdf7 29140158b92926ee55040175ce526495 a753ce52d69972ad5d233b7270255dff

Of course, all of these images were brought to you by Pinterest. Don't be afraid to look around and borrow someone else's ideas to make your own.

Stay tuned for some new bridal arrivals.

Happy planning!

Bridal Box: The experience of a lifetime


Now that prom is winding down, we can treat our brides even more! With Fall 2017 bridal gowns and bridesmaid dresses coming in, the National Bridal Sale Day event coming in July (more details here), and the easiness of Summer, we are more than ready to facilitate you in finding your dream dress! Before we get to a couple of those gorgeous dresses we've got in stock now, let us tell you a bit about our store, policies, and perks of being an #AlwaysForeverBride.

Our top priority is giving you and your crew the once-in-a-lifetime experience that you'll look back on and cherish.

Before the appointment:

  • Give us a call or shoot us an email to make an appointment. 

Reserving that spot will really allow our consultants to be readily available and focused on YOU, the bride. During the week, our times can be flexible, as will our allowance for guests. On Saturdays, our bridal lounge can fill up rather quickly, so be sure to keep your entourage to 5 people or less (that includes kiddos!) to be sure everyone can be seated comfortably. We know having all the ladies of your family there can make the experience more special to you, so just remember, everyone will have an opinion. You know your crew the best, and if you'd like to have more than 5 people at the appointment, and they can be available on a weekday, you are more than welcome to make an appointment during the week. If Saturday is the only time you and your entourage is available, we do have a separate space to accommodate with full access to all our beautiful gowns.

Helpful Hint: Make your entourage aware that, due to contracts with our designers, we do not allow photography of a dress until a payment is made on the dress. This is something we enforce to keep our designers and their beautiful dresses.

  • Get ready to try on those beauties! 

To get to know some of our dresses, we have a list of our designers (here). If you have a question of whether we have a specific dress in the store, give us a call with the style number ready, and we'll gladly look it up for you! We want to know what style you're looking for, so feel free to show us pictures on your phone, bring prints of styles you like, or even list details you love; we'll usually have something in mind already!

Keep your wedding date in mind when trying on dresses. Most of our dresses, we keep stocked in different sizes (not just sample sizes) so we can sell off the showroom floor for those with quick wedding dates. A few of our dresses, we don't sell the sample we have, so we'll have to place an order. Shipping dates change weekly, depending on the amount of orders the designers have coming in at the time. Also, keep in mind any additional alterations that may be needed to make your dress fit you like a glove. Since, we do not offer in-house alterations at this time, we offer a list of area seamstresses that we keep in our network. They're top-notch.

Helpful Hint: Ask to see some of each seamstresses work, ask about fees or charges, and let them see you in your dress to see how they'll be able to alter it. If you don't like what you hear, simply move on to another seamstress. This is the dress you'll be looking back at for years to come, so make sure everything is perfect! You want a seamstress who wants to make you look and feel the best. 

When trying the dresses on, it's easier to see what it'll look like for the big day. Wear any undergarments you may wear for the big day, bring a special headpiece if it's important to match to the dress, or bring the shoes (or any pair with the same heel height) with you to your appointment. This will make saying, "Yes!" that much easier!

As your consultant, we are here to answer any questions that are racking your brain. We are also here (this is important) to find you YOUR dress - no one else's. No one has the exact same style so, while we can make suggestions, you will make the ultimate decision, and we will follow your cues as to what you love and don't like so much. (If you secretly hate the dress your future sis-in-law picked out, just tell us when we get back to the fitting room.)

Speaking of fitting room, we won't need to help you into the dress, unless you require assistance. But, we will do all the work for you - zipping, lacing, adding a belt - we want to protect anything from damaging the dress. We want to keep this as stress-free as possible and you trying to reach behind your back to zip a dress is just all kinds of trouble no one wants to deal with! We leave a robe in the fitting room you can slip on if you need to in between rounds of dresses. We supply water bottles to you and your entourage, too!

Helpful Hint: Be sure to eat a full meal before trying on dresses. You can make it a girls' day out at a nice restaurant, or grab a protein-filled snack on the way! Not one bride can pick out their dress on an empty stomach. If you want to wait until you've said, "Yes!", or aren't from the area, we'd be happy to direct you to some of our favorites for an afternoon lunch. 

If you decide that ordering a dress through us is the best option, due to sizing or a different length or color option, and if your wedding date will allow, we will have someone available to measure your bust, waist, and hips, and recommend a size based off that designer's size chart. We won't measure you if you just like a dress, but we will measure if we're going to do an order at that time! 

At the end of the appointment, if you need time to think about your favorites, we will have those faves written down on a file we keep for brides who may want to come back and get that top choice. You're free to stop by the front register and make another appointment, too.

If you've found your gown with us, we have different payment options, including taking it right out the door, ordering a brand new dress, or putting your gown into layaway. Ask your consultant to expand on these options as the appointment goes on, or if you're deciding on saying, "Yes!"

  • Post-Appointment Bliss...

Once you become an #AlwaysForeverBride, there are several perks you get to enjoy! 1) If time will allow, you will get 10% off your order of bridesmaid dresses, 2) 10% off accessories, 3) $25 off wedding gown preservation, and 4) a (possibly free, or) discounted veil. And FINALLY, you can relax, because the hardest part is over! Celebrate! When you've got your dress in your hands, at home, get it to a seamstress for any last-minute (not too last-minute) alterations to get it looking perfect on you. Don't stress about losing anymore weight once it's altered - just maintain it! If you lose too much with too little time to fix the dress, it will be too big, and won't look perfect. Finalize those details for the Big Day, and get plenty of sleep. 

Our top priority is you, so whether you come in to find a dress or just need some accessories, we will be thrilled for the beautiful bride you will be!

Now on to some of our newest arrivals!

  • Mollie by Mori Lee

8182-1-2-280x400 8182-3-1-280x400 8182-2-1-280x400 8182-4-1-280x400

  • Maris by Mori Lee

5575-1-2-280x400 5575-3-1-280x400 5575-5-1-280x400

We can even purchase and order a train that attaches to the back of the dress (pictures below).

5575-6-1-280x400 5575-2-1-280x400 5575-4-1-280x400

More arrivals and updates to come! 

Anniversary Photoshoot


FullSizeRender Let's just take a moment and talk about how awesome Samantha Daniel's  year long mentorship program is!  We love her kind heart and calling to share her successes with aspiring area photographers.  With Samantha's knowledge and encouragement these aspiring photograhers will gain confidence and skills to serve their future clients.  When Samantha reached out to us to be a part of a 10 Year Wedding Anniversay mentorship shoot at St. Catherine's at Bell Gable in NWA we were elated!  Check out these amazing photos from her students and follow these creative photographers on IG!

FullSizeRender (1) FullSizeRender (2) FullSizeRender (4)FullSizeRender (3)

Photoshoot Credits:

Samantha Daniel's Mentorship Program

Hair: Tasha @ Cleopatra's Salon

Makeup: Lesley @ Cleopatra's Salon

Dress: Sorella Vita #8718 Gold from Always & Forever

Tux: Rainwater's

Venue: St. Catherine's at Bell Gable


XO, Always & Forever

Spring in Bloom


Hey Always & Forever Girl! It's official... SPRING HAS SPRUNG and we couldn't be more ecstatic! Aside from flowers blooming, warmer weather, and sun kissed skin, our favorite thing about this time of the year is seeing all of our clients make their big debut in their Always & Forever gowns. Whether it's a spectacular bridal gown or a sexy prom dress -this is the highly anticipated day many have been waiting for, for months and maybe even years!  Please be sure to tag us on Facebook and IG accounts so we can see how AMAZING you look!

If you are still on the hunt for the perfect bridal gown please call us at 479-646-1997 to schedule an appointment.  We have SO MANY gorgeous bridal gowns under $2k.  We know many Northwest Arkansas girls are still looking for the dress of their dreams, and we are only a short drive away.  We promise not to disappoint with our bridal and prom selection and service.

We hope you have the most wonderful time celebrating with friends and lovers during this magical season!

XO The Always & Forever Team

IMG_2717 IMG_2716 IMG_2715 IMG_2714