Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

Gorgeous Gowns & Great Deals


Hey Always & Forever girls! If there are two things that we love around here, it's gorgeous gowns and great deals. That's why we are so excited to share our new casing full of gorgeous new marked down gowns! No matter what the budget, we want to help you get the gown of your dreams. Our casing is packed with various gowns from all our favorite designers, like Mori Lee, Essense of Australia, Maggie Sottero, and Casablanca, just to name a few.

We also understand that every bride has her own unique style and image for her big day, so we have made sure to include plenty of different styles and silhouettes that will not only help achieve your look, but help make you feel confident and beautiful on your special day. Our selection styles include ball gowns, mermaids, A-lines, featuring lots of lace, beading, and just about everything in between.

We want to work with you to find a dress that makes you feel as beautiful as you look, call and make an appointment with one of our fabulous bridal consultants today!

XO, The Always & Forever Team



All About Boho


Hey Always & Forever girls! This week's window is giving us all kinds of bohemian vibes! Sherri Hill and Mori Lee are taking over prom 2017 with immaculate embroidered details and we could not be happier about it! There is a boho look for everyone in this collection!

We've got you glamazons covered with the ultimate slim fit two piece, featuring a rhinestone waistband and a sparkling high neck top, donning Sherri's signature key-hole back that we are loving this season. With the perfect balance of needlepoint roses and classic pearls, you will look like the perfect boho princess in this dress!

For our ballgown loving gals, Mori Lee has you covered! You are sure to look red hot in this trendy layered tulle skirt, balanced with a gorgeously delicate sweetheart neckline, complete with embroidered roses and shimmering details that we are certain will have you seeing stars.

For the ultimate bohemian look, our hearts are stolen by Sherri's flawless combination of layered tulle and lace on this relaxed skirt that will let you effortlessly sway and flow all night long. Paired with a colorfully embroidered modified sweetheart top, this gown is a boho dream for your formal occasion

Mori Lee is coming through this week with a couple of gowns perfect for a bride who is all about the details! The first gown featured in the window takes the timeless look of an A-line skirt and is given a trendy twist with a stunning beaded racer back, making this gown anything but ordinary.

The game is changed with this amazing two piece gown from Mori Lee's Voyage collection! A classic tulle skirt meets the ultimate top with a show stopping illusion back and neckline, stunning lace appliques, and scalloping that will make your heart skip a beat!

We cannot stop talking about the gorgeous gowns in this week's window, and we would love for you to come by and try one on! Stop by, or make an appointment with one of our bridal consultants to find your dream dress today!

XO, The Always & Forever Team

glamSHbohoredSHbohogroupSHboho2  ML2piecebridal2 MLbridalRBwhiteSHboho

Tis the Season to be Glam!


Hey Always & Forever girls! We just have to show you the stunning dresses we have featured in our front window this week! Cool gem tones and cranberry hues are here just in time for the holiday season, and we are obsessed. These dresses are nothing short of glam with the sparkling details created by the intricate beading. Sherri Hill flawlessly mixes the timeless look of the A-line gown with trendy details like key hole backs and a two-piece design- guaranteed to make you turn heads, no matter what the event. Abby Paris takes a classic slim fit dress and brings it up a level with a flawlessly embellished illusion back. We are also loving a high neckline as a great way to embrace these winter months, without sacrificing style.

As for this week's bridal gowns, Mori Lee is stealing the show! We believe that you simply cannot go wrong with lace detailed straps, and these gowns will show you why! Whether it be a refined embroidered lace or a glam lace with beading sprinkled in, either of these dresses will definitely deliver. Relaxed A-line skirts allow a stunning and flattering silhouette, making sure the bride feels as flawless as she looks!

Let us help you find the perfect dress for whatever winter occasion you have coming up! Stop by, or make an appointment with one of our fabulous bridal consultants!

XO, The Always & Forever Team




Some Big News...


Hey Always & Forever girls, we have some awesome news! We are starting a blog to help you stay in the loop on the exciting things we have going on in the store! Check out our weekly posts to stay updated on the trendiest styles for prom and bridal in 2017, to see what stunning dresses we have featured in our front window each week, and for tips that will make finding the perfect dress, no matter what the event, a breeze!

Make sure to check back every week so you don't miss out on the fun!

XO, The Always & Forever Team