Always and Forever Bridal, Bridesmaids, Prom, Pageant, and Formal in Fort Smith, Arkansas

National Bridal Sale Day


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Happy July, Always & Forever Brides!

This month, we're rallying up for our 2nd annual National Bridal Sale Day. This day always falls on the 3rd Saturday of July. Brides can join us on Saturday, July 15th beginning at 9 a.m. to find the Best Deal of Her Life, for the Best Day of Her Life! To ensure you have the most successful experience, please review these strong recommendations below:

  • Walk-ins only. Scheduled appointments will not be accepted for July 15th. We recommend arriving early for the BEST selection! Doors will open at 9 a.m.
  • Sample sale gowns are the only gowns available to try on during this sale. If a bride would like to try on non-sample sale gowns, we request that she schedules a regular appointment for another day.
  • Please limit the number of guests you bring with you, as it will be VERY crowded. We recommend leaving strollers, babies, and children at home.
  • Layaway is not available for gowns in this sale. Dresses are sold as is.

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We cannot wait to see what this day has in store for all of our brides! We hope you all are as excited as we are!


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Bridal Trends: Breathtaking Features


Hello Always & Forever Brides!

We are excited for some new arrivals, and we cannot wait to show you what we've got in store for you!

For every bride, there is something she's looking for specifically in her dress - whether it is a detailed back, or a beaded design, or even just to feel like a princess. We've got a dress for the bride who wants all eyes on her and her unique dress.

1.  Stella York 6519


Clearly, this asymmetrically tiered skirt is an eye-catcher. And it is hardly ever done, so this will be a dress that every one of your guests talk about for weeks after the wedding. Now, we all know that during the majority of the ceremony, the guests will be looking at the back of the dress, and if you want to give them something interesting to look at, this dress gives you that opportunity.


This criss-crossed strap detail includes sparkle, so you will shine on your big day. This dress is made for a bridal queen - it is elegant, yet youthful and fun, and has enough detail to give your guests something to stare at, while framing you perfectly.

2. Allure Bridal 9463


This fit & flare/sheath gown has intricate beaded detailing from the straps, trailing down the dress. The shape of this dress is perfect for brides who are looking for a curve-hugging dress. The structure inside this Allure gown also helps create a tightened corset feel throughout the bodice. The back is perfect, with a sheer panel with beads that hit just below the middle of the back, giving you an elongated look from head to toe.


We love a captivating detailed dress, and this one fits the bill, with a beaded design and a lovely back.

3. Allure Bridal 9453


We had to show the back first, because obviously, that is one spectacular illusion back. We love the lace on this dress, but more specifically, we love where the lace is placed. It is meticulously placed up the sides of the dress, and is basically the whole train. You've also got sleeves of illusion lace, and the whole bodice is covered with lace. The deep neckline is even trimmed in the lace, so you have that sexy detail as well.


These dresses are show-stoppers, and will have every guest at your wedding mesmerized. Not to mention, those pictures will look amazing and you'll be able to reminisce every savorable moment of your day.

XO, The Always & Forever Team

White Winter Wedding Wonders


Hey, Always & Forever Brides! It may be summer now, but it's time to be planning Winter weddings. If you haven't already found your gown, now is the time to do so, order the bridesmaid dresses, and have the venue and photographer booked. Now we can get to the details of your wedding. 

At Always & Forever, there are different styles, as there are with different brides. Decide what style aspect you like the most, and decorate based off that. Are you and your fiancé rustic, earthy, modern, vintage (what decade?), or black-tie? Helpful Hint: Don't get caught up in the venue. Any of these styles will work anywhere - YOU'RE making it work. Even though this is a "winter wedding" post, changing up the flowers or colors will make it work for any season!


Holidays and Events: Earthy wedding inspiration | Photo by Brian Tropia...: mywedding ideas. I found, I love, I’m pinning. #myweddingwhims:


Go dreamy with some foliage-wrapped candles as centerpieces.: If this bouquet doesn't scream romantic, we are not sure what does. Amazing for that winter wedding.: Wooden Wedding – Winterhochzeitsidee im Wald A-STONE WEDDING & LIFESTYLE PHOTOGRAPHY #wedding #rustic #winter:


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Black Tie

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Of course, all of these images were brought to you by Pinterest. Don't be afraid to look around and borrow someone else's ideas to make your own.

Stay tuned for some new bridal arrivals.

Happy planning!

Bridal Box: The experience of a lifetime


Now that prom is winding down, we can treat our brides even more! With Fall 2017 bridal gowns and bridesmaid dresses coming in, the National Bridal Sale Day event coming in July (more details here), and the easiness of Summer, we are more than ready to facilitate you in finding your dream dress! Before we get to a couple of those gorgeous dresses we've got in stock now, let us tell you a bit about our store, policies, and perks of being an #AlwaysForeverBride.

Our top priority is giving you and your crew the once-in-a-lifetime experience that you'll look back on and cherish.

Before the appointment:

  • Give us a call or shoot us an email to make an appointment. 

Reserving that spot will really allow our consultants to be readily available and focused on YOU, the bride. During the week, our times can be flexible, as will our allowance for guests. On Saturdays, our bridal lounge can fill up rather quickly, so be sure to keep your entourage to 5 people or less (that includes kiddos!) to be sure everyone can be seated comfortably. We know having all the ladies of your family there can make the experience more special to you, so just remember, everyone will have an opinion. You know your crew the best, and if you'd like to have more than 5 people at the appointment, and they can be available on a weekday, you are more than welcome to make an appointment during the week. If Saturday is the only time you and your entourage is available, we do have a separate space to accommodate with full access to all our beautiful gowns.

Helpful Hint: Make your entourage aware that, due to contracts with our designers, we do not allow photography of a dress until a payment is made on the dress. This is something we enforce to keep our designers and their beautiful dresses.

  • Get ready to try on those beauties! 

To get to know some of our dresses, we have a list of our designers (here). If you have a question of whether we have a specific dress in the store, give us a call with the style number ready, and we'll gladly look it up for you! We want to know what style you're looking for, so feel free to show us pictures on your phone, bring prints of styles you like, or even list details you love; we'll usually have something in mind already!

Keep your wedding date in mind when trying on dresses. Most of our dresses, we keep stocked in different sizes (not just sample sizes) so we can sell off the showroom floor for those with quick wedding dates. A few of our dresses, we don't sell the sample we have, so we'll have to place an order. Shipping dates change weekly, depending on the amount of orders the designers have coming in at the time. Also, keep in mind any additional alterations that may be needed to make your dress fit you like a glove. Since, we do not offer in-house alterations at this time, we offer a list of area seamstresses that we keep in our network. They're top-notch.

Helpful Hint: Ask to see some of each seamstresses work, ask about fees or charges, and let them see you in your dress to see how they'll be able to alter it. If you don't like what you hear, simply move on to another seamstress. This is the dress you'll be looking back at for years to come, so make sure everything is perfect! You want a seamstress who wants to make you look and feel the best. 

When trying the dresses on, it's easier to see what it'll look like for the big day. Wear any undergarments you may wear for the big day, bring a special headpiece if it's important to match to the dress, or bring the shoes (or any pair with the same heel height) with you to your appointment. This will make saying, "Yes!" that much easier!

As your consultant, we are here to answer any questions that are racking your brain. We are also here (this is important) to find you YOUR dress - no one else's. No one has the exact same style so, while we can make suggestions, you will make the ultimate decision, and we will follow your cues as to what you love and don't like so much. (If you secretly hate the dress your future sis-in-law picked out, just tell us when we get back to the fitting room.)

Speaking of fitting room, we won't need to help you into the dress, unless you require assistance. But, we will do all the work for you - zipping, lacing, adding a belt - we want to protect anything from damaging the dress. We want to keep this as stress-free as possible and you trying to reach behind your back to zip a dress is just all kinds of trouble no one wants to deal with! We leave a robe in the fitting room you can slip on if you need to in between rounds of dresses. We supply water bottles to you and your entourage, too!

Helpful Hint: Be sure to eat a full meal before trying on dresses. You can make it a girls' day out at a nice restaurant, or grab a protein-filled snack on the way! Not one bride can pick out their dress on an empty stomach. If you want to wait until you've said, "Yes!", or aren't from the area, we'd be happy to direct you to some of our favorites for an afternoon lunch. 

If you decide that ordering a dress through us is the best option, due to sizing or a different length or color option, and if your wedding date will allow, we will have someone available to measure your bust, waist, and hips, and recommend a size based off that designer's size chart. We won't measure you if you just like a dress, but we will measure if we're going to do an order at that time! 

At the end of the appointment, if you need time to think about your favorites, we will have those faves written down on a file we keep for brides who may want to come back and get that top choice. You're free to stop by the front register and make another appointment, too.

If you've found your gown with us, we have different payment options, including taking it right out the door, ordering a brand new dress, or putting your gown into layaway. Ask your consultant to expand on these options as the appointment goes on, or if you're deciding on saying, "Yes!"

  • Post-Appointment Bliss...

Once you become an #AlwaysForeverBride, there are several perks you get to enjoy! 1) If time will allow, you will get 10% off your order of bridesmaid dresses, 2) 10% off accessories, 3) $25 off wedding gown preservation, and 4) a (possibly free, or) discounted veil. And FINALLY, you can relax, because the hardest part is over! Celebrate! When you've got your dress in your hands, at home, get it to a seamstress for any last-minute (not too last-minute) alterations to get it looking perfect on you. Don't stress about losing anymore weight once it's altered - just maintain it! If you lose too much with too little time to fix the dress, it will be too big, and won't look perfect. Finalize those details for the Big Day, and get plenty of sleep. 

Our top priority is you, so whether you come in to find a dress or just need some accessories, we will be thrilled for the beautiful bride you will be!

Now on to some of our newest arrivals!

  • Mollie by Mori Lee

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  • Maris by Mori Lee

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We can even purchase and order a train that attaches to the back of the dress (pictures below).

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More arrivals and updates to come! 

Anniversary Photoshoot


FullSizeRender Let's just take a moment and talk about how awesome Samantha Daniel's  year long mentorship program is!  We love her kind heart and calling to share her successes with aspiring area photographers.  With Samantha's knowledge and encouragement these aspiring photograhers will gain confidence and skills to serve their future clients.  When Samantha reached out to us to be a part of a 10 Year Wedding Anniversay mentorship shoot at St. Catherine's at Bell Gable in NWA we were elated!  Check out these amazing photos from her students and follow these creative photographers on IG!

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Photoshoot Credits:

Samantha Daniel's Mentorship Program

Hair: Tasha @ Cleopatra's Salon

Makeup: Lesley @ Cleopatra's Salon

Dress: Sorella Vita #8718 Gold from Always & Forever

Tux: Rainwater's

Venue: St. Catherine's at Bell Gable


XO, Always & Forever

Spring in Bloom


Hey Always & Forever Girl! It's official... SPRING HAS SPRUNG and we couldn't be more ecstatic! Aside from flowers blooming, warmer weather, and sun kissed skin, our favorite thing about this time of the year is seeing all of our clients make their big debut in their Always & Forever gowns. Whether it's a spectacular bridal gown or a sexy prom dress -this is the highly anticipated day many have been waiting for, for months and maybe even years!  Please be sure to tag us on Facebook and IG accounts so we can see how AMAZING you look!

If you are still on the hunt for the perfect bridal gown please call us at 479-646-1997 to schedule an appointment.  We have SO MANY gorgeous bridal gowns under $2k.  We know many Northwest Arkansas girls are still looking for the dress of their dreams, and we are only a short drive away.  We promise not to disappoint with our bridal and prom selection and service.

We hope you have the most wonderful time celebrating with friends and lovers during this magical season!

XO The Always & Forever Team

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Prom Trends 2017: Stunning in Silver!


Hey Always & Forever Girl! As you probably know, prom season is in full swing! If you're still looking for the gown of your dreams and could use a little bit of inspiration, our window this week might do just the trick! We are loving the cool vibes that these silver slim fits are giving off!

For an amazingly edgy look, this LaFemme gunmetal gown will meet all of your style needs! You cannot go wrong with this dark gray and silver stud detail combo- you'll be catching all the light and all the eyes all evening. A strappy open back finishes off this rocking look perfectly.

If you're a girl who loves a more flared slim fit, this Morrel Maxie gown will make your heart flutter! In a sweet shade of light silver, this gown has waves of sequin detail up and down the bodice, fading into a delicate flare that will be a dream to dance the night away in. Complete with an illusion neckline and slight V back, this dress is made for you to look sassy and classy on your special night!

Classic slim fits are perfect for any occasion, and this Zoey Gray gown is no exception. It is all about the details with this illusion backed beauty! Bead embellishment is done right with this stunning piece, balanced with a simple tight fitting skirt, the look is complete.

Lush by Jasz Couture is killing the game with this silver slim fit, featuring cut outs and beaded embellishment from head to toe. They hit a fabulous balance by adding a high neckline complimenting the cut out back and sides.

For our featured wedding gown, Allure Couture is capturing our hearts once again. This gown has a stunning and shimmering tight fitting bodice, featuring a full illusion neckline and back. The bottom cascades into a voluminous horsehair skirt that completes the look. This gown is perfect for the glam bride who loves her bling!

Come in and try on your favorite gown, today! We would love to help you find the dress of your dreams!

XO, The Always & Forever Team

Bridal Trends: Modest Gowns


Hey Always & Forever Girl! Here at Always & Forever, we realize that no two brides are alike, and we understand that everyone has their own particular "musts" for what they want out of a bridal gown. We love helping all brides on the journey to finding their perfect gown, and we are here to make sure all needs are met. Having these needs met will ensure brides feel extra beautiful and confident on their special day.

Modest bridal gowns are an option that we love to offer to our brides to ensure that they feel as comfortable and confident as possible on their special day. Specific keys that make a bridal gown qualify as "modest" include it being fully lined, and often include a high neck and back, sleeves of some length, and a floor length skirt.

There are many reasons why a bride would opt for a modest gown! Some brides find that these styles offer more comfort, often times due to the extra coverage that they offer. Some brides struggle to find a gown that fits their religious needs, and modest gowns are often a remedy for that struggle. Being modest does not have to be a substitute for feeling and looking beautiful! Some brides simply prefer the particular style that modest gowns offer. Rather it be a gorgeously lined lace bodice, or a lovely capped sleeve, modest gowns can offer a classic or unique style for the bride.

Having a selection of modest gowns is very important to us, because it offers just that much more of a chance to help brides find the gown of their dreams. We would love for you to come in and see the beautiful modest gowns that we have to offer! Call or email us today so we can set you up an appointment with one of our awesome bridal consultants!

XO, The Always & Forever Team

Photos done by Allison Mitchell Photography



10 & Fabulous Fashion Show


Hey Always & Forever Girl! It's officially PROM SEASON and we are beyond excited! With all these amazing dresses that we have gotten in, we are just dying to show them off! The 4th Annual Prom Fashion Show cannot come soon enough! We have so many stunning, trendy, and all together amazing dresses picked out that we know you will love to see hitting the runway, and maybe even want to take home for yourself.

We will have two shows on Sunday, January 15th at 5:30 pm and at 8:00 pm. We have sold out both shows our previous years, so don't hesitate to get your tickets today! Tickets in advance are $8 and tickets for sale on the day of the show are $10.

Sunday is going to be a night full of gorgeous dresses, amazing discounts, tons of giveaways, and a chance to win a FREE prom dress valued at up to $500! We are counting down the days to this fabulous event, and we are hoping that we will see you there!

Call or stop in to reserve your ticket today! See you there!

XO, The Always & Forever Team


Prom 2017 Photoshoot


Hey Always & Forever Girl! With Prom 2017 just around the corner, we have tons of exciting things happening left and right! To get ready for our upcoming fashion show and to showcase some of our favorite looks from our Prom 2017 collection we had a photo shoot at Savoy Tea Company, located in our very own historical downtown Fort Smith, and we cannot wait to share these gorgeous pictures with you!

Savoy's atmosphere was everything we needed for a fun and beautiful shoot. The trendy yet quaint style combined with the amazing lighting from the large windows lining the shop could not have been more perfect. The pops of color contrasted with the crisp white walls had us loving every moment we were there that afternoon. The location on Garrison Ave. in downtown Fort Smith fit the classic style perfectly, tying the whole experience together flawlessly. We all agreed that Savoy is the absolute perfect location for any get together or small event. Whether it be a cup of tea while you catch up with your girlfriend, or are needing a cute place to host a bridal shower, Savoy Tea Company will definitely not disappoint.

The shoot was done by the talented local photographer Madison Oliver, who captured the stunning set of Savoy, the upbeat mood of the afternoon, and our amazing models perfectly. The shoot wouldn't have been anything without our gorgeous models, with hair and makeup done by the fabulous ladies at Roots Salon, really bringing the whole thing together.

We are ready for Prom 2017, and we want to help you find your perfect gown! Stop in today so we can help you find the dress of your dreams!

Check out these amazing local businesses!

Savoy Tea Company,, 925 Garrison Ave. Fort Smith, AR, 479-222-6890

Roots Hair Salon, 4516 Rogers Ave. Fort Smith, AR Suite B4, 479-226-9330

Madison Oliver Photography,

XO, The Always & Forever Team